SVP, Patient/HCP Influencer Lead

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

About starpower:
 starpower is an Influencer and Culture Marketing Agency powered by Technology, Strategy, and Creative. We create impactful Pop Culture partnerships that drive results by aligning industry-leading strategies with our expansive, deeply connected network. Our work transcends verticals—bridging the gap between brands and the audiences that shape culture. starpower is part of Real Chemistry, a leading healthcare marketing and communications agency.

The Opportunity:
 starpower is seeking a Senior Vice President to lead and grow our HCP & Patient Influencer Practice across the health, wellness, aesthetics, and pharmaceutical categories. This executive-level role will serve as a strategic leader, trusted advisor, and visionary responsible for scaling the agency’s work in the regulated influencer marketing space. You’ll lead multidisciplinary teams, own senior client relationships, and play a pivotal role in shaping thought leadership and agency growth in the health and wellness sector.

This is a hybrid role, based in our New York office or remotely within the US, depending on team and business needs.

What You’ll Do:

Strategic Leadership & Vision

• Serve as the lead architect for healthcare provider (HCP) and patient influencer and culture marketing strategies within highly regulated healthcare sectors, including pharma, biotech, health tech, and wellness.

• Develop and scale a best-in-class HCP and patient influencer offering, ensuring compliance with regulatory frameworks (FDA, FTC, MLR) while delivering culturally resonant storytelling.

• Act as a senior strategic advisor to clients, shaping long-term vision and annual programming, and guiding senior stakeholders through nuanced engagement strategies.

• Act as a key growth driver in scaling the offering to existing Real Chemistry clients as well as new clients, inclusive of external thought leadership to drive awareness and recognition of our offering

Practice Management & Execution Oversight

• Oversee the execution of integrated influencer campaigns, including identification, vetting, contracting, and performance analytics—ensuring alignment with business objectives, patient needs, and cultural relevancy.

• Build and mentor high-performing teams, ensuring quality standards, operational excellence, and a strong culture of accountability and innovation.

• Ensure medical, legal, and regulatory (MLR) alignment in all stages of influencer engagement, with a strong understanding of HCP and patient communication standards.

Client Development & Growth

• Lead senior client relationships with a consultative, problem-solving approach, consistently delivering high-impact solutions and demonstrating ROI.

• Identify growth opportunities within existing accounts and lead proactive ideation and cross-functional integration with agency partners.

• Support and lead new business development efforts, from proposal creation and pitch presentations to final negotiation and onboarding, for direct clients as well as larger integrated Real Chemistry clients

Operational & Financial Accountability

• Own revenue forecasting, team resourcing, and budget management for the HCP/Patient practice.

• Ensure efficient and compliant financial operations across all campaigns, including influencer compensation, OOP tracking, and SOW management.

• Drive continuous improvement in internal systems and reporting to ensure scalability and visibility into program performance.

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