Ad Operations Senior Manager - CVS Media Exchange

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

CVS Media Exchange is hiring a Senior Ad Operations Manager.  This role will report to the Lead Director, Ad Tech Operations. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Senior Ad Operations Manager will lead a team of Bangladesh-based resources responsible for the ad trafficking of CMX campaigns within our omni-channel platforms.  You will partner closely with Sales, Account Management, Media Planning, and Optimization teams to ensure effective processes and workflows for advertising activation.  You will also provide publisher operations support for CVS.com and help to resolve various technical issues throughout the trafficking process.  The ideal candidate will be driven, client focused, detail oriented, and thrive in a start-up environment. 

Responsibilities include but not limited to:

• Lead staff-augmentation team in Bangladesh responsible for CMX campaign activation, inclusive of daily standups and management of work queue.
• In-charge of ticket management for campaign activations.
• Assist in mentoring for Ad Operations Associates.
• Proactively communicate with all internal teams during the entire campaign lifecycle (pre-launch and post-launch)
• Support daily QA and timely troubleshooting of CMX campaigns.
• Support administrative duties for Google Ad Manager and other CMX ad technology platforms.
• Manage escalations for technical troubleshooting across buying platforms.
• Optimize, enhance, and document changes in process for Ad Operations to maximize efficiency across the team.

Required Qualifications:

• 5+ years experience in Ad Operations, Ad Tech, or Media Operations
• 2+ years experience with various ad serving platforms (Campaign Manager, Google Ad Manager, etc.)
• 2+ years experience working with third-party tags for impression, viewability, and IVT tracking
• 2+ years experience coaching and leading offshore teams

Preferred Qualifications:

• Experience with Workfront and other project management tools
• Understanding of Rich Media, Mobile, and Video ads
• Experience working with DSPs (Trade Desk preferred), SSPs, and/or ad serving platforms
• Strong internal and external communication skills
• Ability to thrive in, a fast-paced environment
• Detail oriented; possessing critical thinking, analytical and highly organized
• Strong problem-solving and troubleshooting abilities
• Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)
• Effective time management skills – ability to prioritize and meet deadlines
• A team player with an entrepreneurial spirit.

Education:

Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range

The typical pay range for this role is:

$75,400.00 - $199,144.80

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savin