Senior Business Product Manager

Senior Business Product Manager

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Our Data, Digital & Analytics (DDA) team is dedicated to solving complex healthcare challenges and improving patient outcomes. This role is part of the Measurement & Optimization Suite within DDA. Our mission is to deliver "best in industry" measurement products that provide a unified understanding of customer actions and outcomes. We turn data into a competitive force multiplier by providing the transparent, objective insights needed to optimize our commercial and medical strategies.

The Opportunity

We are looking for a Senior Business Product Manager to lead the evolution of our Measurement & Optimization ecosystem. In this role, you will bridge the gap between advanced data science methodologies, business strategy, and digital product building.

You will be the domain expert translating complex pharmaceutical dynamics (e.g., physician behavior, patient journeys, and market access) into scalable, modern measurement products. You will move the organization from fragmented, manual performance reporting into a unified, automated product suite that provides real-time attribution, ROI transparency, and predictive optimization capabilities. You will be the business product owner for the measurement products within your remit.

Key Responsibilities 

• Strategic Roadmap Management: Own the Digital Measurement roadmap while contributing to the broader Measurement & Optimization suite, this includes feature prioritization, methodology alignment and realizing impact milestones

• Product Development: Drive the continued development of Digital Measurement roadmap with Technical Product Managers, Data Product Managers and Data Science teams to develop products focused on marketing campaign and tactic impact, Marketing Mix Modeling (MMM), Predictive ROI and Customer Journey Analytics. 

• Stakeholder Evangelism: Drive and own the value proposition of the Measurement Suite to senior leaders, transforming complex analytical outputs into clear, actionable business narratives.

• Requirements & Feedback: Act as the primary point of contact for business stakeholder feedback; gather and define business requirements to ensure products solve real-world "impact" questions for CMG.

• Standardization: Establish business standards, measurement templates, and unified KPIs across therapeutic areas to ensure a "single version of the truth" for the enterprise.

• Lifecycle Oversight: Oversee and own the full product lifecycle, including User Acceptance Testing (UAT) and feature rollouts, ensuring products meet internal standards for user experience (UX) and data integrity.

• Optimization & Experimentation: Drive a learning agenda through product experimentation (e.g., A/B testing frameworks) to continuously improve the accuracy and actionability of measurement insights.

• Compliance: Ensure all measurement products and data practices comply with the laws, regulations, and policies governing Genentech activities.

Who You Are

• Bachelor’s degree in business, technology, operations, science, or a quantitative field.

• 8+ years of experience with at least 5 years in pharmaceutical analytics, measurement, or performance management across multiple therapeutic areas and/or software engineering experience.

• Product Management Expertise: Proven experience in a Product Manager or Product Owner role, taking an analytical or digital product through its full lifecycle (ideation to launch).

• Digital Native: Deep understanding of digital paid media channels and marketing campaign design and implementation 

• Measurement Mastery: Deep understanding of how to articulate business problems and identify measurement solutions (Attribution, ROI, and Equivalence Modeling).

• Stakeholder Alignment: Proven success in aligning cross-functional stakeholders and the ability to "push back" on requests that are misaligned with corporate objectives.

• Agile Fluency: Experience working in an Agile setting, managing product backlogs, and coordinating with technical IT/Data teams.