Global Marketing Planning Director

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability and alignment, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators across all social media channels.

Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content alignment targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.

Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Ukraine, Australia, New Zealand, Vietnam, Philippines and Singapore.

As the Central Marketing Planning Director, you are a key member of the global marketing team and will be driving Global Marketing Planning. Based on the business goals and priorities, you’ll lead customer understanding (customer segmentation, persona definition, needs, opportunities, barriers), define our Job-to-be-done, KPIs and message for the different customer personas, identify what are the appropriate channels (media, PR, CRM, social media, etc.) and develop our Growth and Marketing initiatives.

The Global Marketing Planning Director will work closely with our Local Marketing Leads to localize the Global Marketing Plan and ensure its execution with the highest standards of operational excellence. 

This role will also work closely with our Strategy team to translate our mission and business strategy into a winning Marketing Plan and derive it to campaigns and initiatives that will help Channel Factory build awareness, thought leadership, drive valuable leads, and ultimately impact our business growth and sales. You’ll also work closely with our Product and Solutions teams to develop marketing materials and campaigns that promote our differentials to the industry.

You will lead global marketing initiatives planning and execution, and work in a close collaboration with our local marketing leads (US, EMEA, Asia, ANZ, South America) to guarantee the localization of the Global Marketing Plan to each market and strategic support to their local specific needs, campaigns and initiatives.

Your job also comprises a close collaboration with our sales and marketing sales teams across the world to provide them market and business intelligence that will help Channel Factory to be in the forefront of the industry and deliver our business growth targets. 

Responsibilities include: 

• Work with the global Marketing Leadership, Strategy, and our local Managing Directors to develop and execute clear and dynamic go-to-market and growth strategies that will boost our brand awareness, and thought leadership and drive valuable leads
• Customer understanding through different methods to evolve our customer segmentation and personas will lead us to define clear Jobs To Be Done and KPIs
• Translate our Business Strategy into a clear and compelling Marketing Plan and the campaigns and initiatives that will bring it to life
• Lead and inspire our local marketing teams to bring our global marketing plan to life on a local level with the highest standards of operational excellence
• Support our local marketing teams to develop campaigns and initiatives that will deliver their local needs to complement the global marketing efforts deployed in their markets
• Work with all local (EMEA, Asia, ANZ, South America) MDs and key stakeholders to understand their local needs and nuances to develop marketing solutions that are relevant to deliver their business growth needs
• Lead and be the guardian of our brand
• Conduct market research and deep dives through different methods that will help us to understand trends, opportunities, and threats in the industry, customers, customer satisfaction, partners, and competitors
• Define clear KPIs for our marketing campaigns and initiatives and track the results and impact in our business
• Build processes that will streamline campaign delivery, measurement, reporting, and effectiveness
• Provide insights that support our Product team to evolve our solutions and develop new products that can help Channel Factory's growth
• Identify and qualify potential customers and partners within th