Senior Lead Digital Corporate Communications Manager (all genders)

<p>At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.</p> <p>Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.</p> <h2>Your Tasks</h2> <p>We are seeking a passionate and experienced Senior Digital Communications Manager to lead and shape our global digital Corporate presence. In this role, you will be a highly visible key player responsible for the strategic direction and daily operation of our digital corporate communications team. This includes overseeing all corporate digital channels, safeguarding our reputation, fostering stakeholder engagement, and driving our digital transformation journey.  You will be the central operational nervous system of our digital communications, ensuring alignment and strategic cohesion across all initiatives and channels through intensive project management. The ideal candidate is a natural storyteller with a passion for crafting compelling narratives that resonate with diverse audiences. You possess a unique blend of creativity, strategic thinking, and relationship-building skills, enabling you to effectively communicate with internal and external stakeholders at all levels, including executive leadership. If you are a collaborative and results-oriented individual who thrives in a fast-paced environment, as a visionary change maker, we encourage you to apply. </p> <p> </p> <p><b>Reputation Management:</b></p> <ul> <li>Proactively monitor the digital landscape to identify and mitigate potential opportunities and threats to the company's reputation. Key player navigating brand safety and supporting crisis communications. </li> </ul> <p><b>Digital Communication Strategy:  </b></p> <p>•    Lead the development and implementation of a global digital channel strategy encompassing social media platforms, corporate websites, and the employee intranet. </p> <p>•    Collaborate with the Social Media manager to create and execute a compelling content and paid media strategy aligned with company objectives and values. </p> <p>•    Maintain a holistic view of all digital communication activities, ensuring strategic cohesion and alignment across channels, contents, formats and campaigns. </p> <p><b>Executive Communications:</b></p> <ul> <li>Cultivate strong relationships with executive leadership. Lead the CEO's social media presence.  </li> </ul> <p><b>Team Leadership &amp; Collaboration</b>:</p> <ul> <li>Functionally lead and manage a high-performing digital communications team. Foster a collaborative environment. Facilitate seamless communication between leadership and the wider team. Inspire, disrupt and transform as a visionary change maker. </li> </ul> <p><b>Project &amp; Stakeholder Management:</b></p> <ul> <li>Steer multiple complex topics simultaneously. Collaborate effectively with cross-functional teams. Build strong relationships with key stakeholders. Maintain awareness of developing trends and opportunities for growth. Engage in regular exchanges with relevant key players to ensure synergies.  </li> </ul> <h2>Your Profile</h2> <ul> <li>7+ years of proven success in digital communications, with experience leading teams and projects. </li> <li> Master's degree in Corporate Communications/PR, Brand Communications or equivalent work experience.  </li> <li>Strong leadership and team management skills with the ability to make bold, aspirational decisions despite ambiguity. </li> <li>Advanced stakeholder management, and project management skills. </li> <li>Strategic and Holistic Insight: Skilled in the development and implementation of comprehensive communication strategies. </li> <li>Creative Problem-Solving: Able to devise innovative and engaging solutions to communication challenges. </li> <li>Agility and adaptability to thrive in a dynamic environment with an international mindset. </li> <li>Digital Expertise: A deep understanding of the digital media landscape, engaging target groups, employee engagement platforms, and employee communication strategies. </li> <li>Excellent storytelling skills, visually as well as written and verbally in English (German is a plus). </li> </ul> <p>We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic