Customer Relationship Management (CRM) Lead, Europe

About us

As one of Europe's fastest growing Greentech start-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.

Otovo provides solar panels and batteries to homeowners and we use software and technology to make solar energy easy, affordable, and available everywhere.

• We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology at the core of our business, we have removed the need for a home visit and can offer tailored offers to all customers through our website and on the phone

• We make solar affordable by providing a platform where installers compete on price and quality to get assignments. We also offer to homeowners an opportunity to rent the solar solution for a low monthly payment, delivering electric bill savings straight away

• We make solar available everywhere by quickly expanding our platform to new markets all over Europe

We have come a long way since launching in 2016 — we're now serving customers in Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium, Netherlands and Switzerland.

We need your help

We seek a collaborative, knowledgeable, passionate and impactful European CRM Lead to join our Madrid-based pan-European Marketing team.

This is a brand new role in which you will get to establish best practices and unlock tremendous business value in everything related to Otovo’s omnichannel attraction and nurturing of leads and subscribers, engagement with existing subscribers & customers and optimisation of referral programs.

In 2023 Otovo centralised pan-European marketing in Madrid and has built up a dynamic, ambitious, international/multilingual team of professionals who are passionate about being the very best team in the business and delivering on the mission of putting solar panels on every roof in Europe and a battery in every home. We deploy substantial budgets across the countries and are organised into channel teams across Performance Marketing, SEO, Partnerships & Affiliates, Content Studio, with Integrated Marketing/Comms and CRM activities in development. We also have on-the-ground Marketing Managers across our markets, with whom you will collaborate intensively on pilot projects and rollout of best practices.

Requirements

Your responsibilities will include:

• Develop the methodology, processes and ongoing operations to deliver omnichannel customer relationship management activities across Otovo markets

• Partner with the Product team on HubSpot setup and administration and establishing usage best practices; be the principal company expert and user of HubSpot’s Marketing Hub

• Collaborate with Sales Enablement efforts and in-country local Marketing Managers on definition and rollout of global CRM best practices (leads nurturing as part of standardised sales flows)

• Establish and optimise ongoing lead magnet activities and newsletter campaigns, driving incremental subscriptions, activations and sales (in partnership with local Mktg Mgrs)

• Develop and scale innovative referral programs that turn satisfied customers into ambassadors who help their neighbours, friends and family to discover solar, driving incremental sales (in partnership with local Mktg Mgrs)

• Pilot, optimise and scale physical direct mail campaigns driving acquisitions and activations (in partnership with local Mktg Mgrs)

• Develop, test and utilise all appropriate customer communication channels, incl. email, on-site messaging, in-app messaging, app push notifications, SMS, etc.

Who you are:

• A doer, an experienced CRM practitioner who has learned and practised your craft at a digital-first business, with first-hand knowledge of best practice in delivering business value from attracting leads and engaging subscribers & customers

• Combine a strategic approach with top-notch project management skills, hands-on execution and productive collaboration across the org (incl. local marketing teams, the centralised Product team & other marketing channels)

• Specific experience with scaled operation of the email channel, physical direct mail, referral programs innovatio