Associate Director, Media Investment (Video)

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

The Associate Media Director (Video) at Mediahub is a high-level client team specialist, requiring a strong leader with proven experience managing teams, juggling multiple high-level projects at one time, researching, and justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. The Associate Media Director must think strategically and work collaboratively with other disciplines across the agency to create recommendations that deliver on client strategic goals and business objectives. The Associate Media Director is a team leader who manages their client leads and works with the investment leaders to train and provide reviews for their direct reports

Responsibilities

• Oversight and leadership of client relationships.
• Aligning with client goals and acting as a strategic partner to exceed them.
• Strengthening and broadening client relationships resulting in a deeper footprint with the organization.
• Partners with the finance and project management team to ensure delivery and drive profitability.
• Drives the process for an integrated business, aligning and ensuring all integrated disciplines are working together in support of the business.
• Manage a team that will execute the full national buying process for each client including the development of branded content, detailed audience tracking, strategic negotiations, and tactical scheduling through final post-buy analysis.
• Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.
• Strong strategic contributor with ability to assemble thought leadership POVs, proposals and reporting.
• Supports and delivers on MAGNA agency-wide media partnerships targets in a way that benefits client in a cost-effective way.
• Responsible for team development and growth.
• The ideal candidate will also have some experience dealing with other outside agencies or have the desire to oversee partner agencies.
• Work in tandem with the analytics team to understand how to determine best KPI for client objectives and metrics to evaluate for best KPI return. Can successfully pull in past or projected campaign metrics to support media recommendation.

Required Skills & Experience

• Ability to manage an entire team or teams on all assigned business.
• Strong oral and written communication skills. Solid presentation skills.
• Be a team player and pinch hit/support on projects.
• Must be willing to help other members of the team, let junior members shine as well.
• Communicating your decisions and solutions to the team.
• Helping creatives express their ideas with feasible recommendations to tie it closer to the brief.
• Passionate about innovation and the creative process, desire to find creative ways say "yes" to ideas and to contribute your own.
• Passionate about advertising and the ability to spread that passion to others.
• Management and supervisory experience required.
• Well-versed in all aspects of media, particularly National TV, Video, Streaming, and Advanced TV.
• Mediabrands does not require candidates to have a college degree

Desired Skills & Experience

• 5+ years of agency experience with extensive experience managing a client and 2+ direct reports