Brand Manager, Simply Juice

Job Description Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.    

What You’ll Do for Us   

• Use knowledge of syndicated sources (e.g., AC Nielsen, Numerator, Luminate, 5840, CCT+, Home Scan) to analyze trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, commercial activation). Leverage analytics turning them into clear stories, driving insights that lead to action: "What/Why, So what, now what."   

• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.  

• Build compelling stories leveraging analytics and insights to influence the system and to drive action for the brand 

• Work within the Category team to develop mid-term (2-3 years) growth strategy and annual brand plans anchored in human insights.   

• Partner with other brand managers and cross functional teams to define plans, bring innovations to live, and develop activations.  

• Manage brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.   

• Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.   

• Lead and commercialize innovation partnering across the NAOU and system to launch projects and innovations 

• Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner.  

• Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.  

• Execute strong financial and operational system/partner routines.  

Qualifications & Requirements  

• Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business 

• 3+ years of relevant work experience in brand management 

• Experience with Nielsen or IRI, Numerator, Bases and other quantitative research tools and a passion for understanding consumer behavior. 

• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.  

• Knowledge of procedures and media used to drive increased volume and brand equity.  

• Ability to manage and inspire agency performance.  

• Ability to translate analytics and insights into simple clear stories that drive to understanding and action. 

• Making