Sr. Analyst, Customer Loyalty and Insights

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Analyst, Customer Loyalty & Insights is a member of the Xfinity Loyalty Strategy & Rewards Team and primarily responsible for architecting, managing and analyzing special programs and promotions targeted primarily to the high-value segments of Xfinity’s 30 million residential customers.

As an emerging marketing leader, the Senior Analyst is accountable for collaborating across teams including Marketing, Sales, Finance, EBI, product business units, external service providers and miscellaneous other stakeholders to develop quarterly promotional plans, drive go-to-market processes, track effectiveness and present results at the executive level. He/she will also put forth proposals for new loyalty and retention initiatives and programs based on trends in the competitive landscape, customer research and performance data with the goal of maximizing the value of the customer base.

Job Description

Core Responsibilities

• Prepares and maintains quarterly the Xfinity Rewards mobile promotional plan and budget in conjunction with Acquisition, Mobile, and Finance Teams. Works across the organization to build promotional infrastructure and launch promotions. Optimizes in-market promotions, interprets post-promotion results and integrates into future plans.
• Initiates and maintains programs to support recurring customer growth, including but not limited to proactive retention efforts and special projects supporting Xfinity Mobile churn reduction.
• Collaborates with the Business Intelligence team and other analytics leads to define requirements and analyze complex data sets.
• Translates data and insights into cohesive presentations for executive leadership.
• Builds strong relationships with internal stakeholders that are necessary to influence the execution that drives and sustains the business.
• Leads with positivity and a well-established growth mind-set.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Other duties and responsibilities as assigned.

Minimum Requirements

• Field of study – Business, math, statistics, economics or marketing
• 2-5 years of SQL and Tableau experience
• Ability and active willingness to manage a complex workload with multiple priorities and tight deadlines while remaining focused on measuring results and improving performance.
• Self-starter with the ability to work independently, thrive under pressure, and flourish in ambiguity.
• Outstanding verbal and written communication skills including the poise and presence to present to executive leaders.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Skills

Analytical Thinking, Analytics Insights, Cross-