Consumer Marketing Leader – Personal Health Benelux

Job Title

Consumer Marketing Leader – Personal Health Benelux

Job Description

Your role:
As our Consumer Marketing Leader for the Benelux, you will be at the forefront of shaping and growing some of our most iconic health and lifestyle brands, including Sonicare, Lumea, OneBlade, and Avent. Your mission is to win the hearts of Gen Y and Z consumers by building strong brand equity and delivering seamless, engaging consumer journeys across all touchpoints — from digital to in-store, from influencer campaigns to healthcare professional recommendations.
 

You’ll lead a high-performing, multi-layered marketing team and be responsible for lifting our brand funnel performance, driving category growth, and realizing full-funnel, end-to-end marketing strategies that outperform the competition.

You will bring in discipline, structure, and pride in execution, while at the same time fostering a culture of empowerment, experimentation, and learning. You will partner closely with commercial, digital, media, PR, and shopper teams to create integrated consumer and shopper experiences that truly make an impact.

You're the right fit if:
You are obsessed with the consumer and see every single interaction as an opportunity to build our brand.

• You are an impact maker: you focus, you choose, you drive — both in your own work and within your team.
• You bring clarity and consistency across the entire marketing funnel, with proven experience in digital, e-commerce, media, PR (incl. influencer and social), and shopper marketing.
• You understand and transform internal barriers into smooth, consumer-first experiences.
• You are a warm, compassionate leader with experience leading large, preferably multi-layered teams — and you’re not afraid to show vulnerability.
• You love to shop 😊 and think like a consumer in everything you do.
• You don’t settle for “good enough” — you take pride in excellent execution and deliver campaigns that drive results.
• You’re efficient because you know what matters — and what doesn’t.

Experience you bring:

• Minimum 8–10 years of Consumer Marketing Management experience in FMCG / consumer goods (must)
• Proven track record in funnel management, digital & retail media, and shopper/consumer experience (must)
• Experience in media, PR, social, and influencer marketing (must)
• Experience working with or within customer/commercial teams (must)
• A strong people leader with experience developing and growing teams (must)
• Experience integrating healthcare professional (HCP) marketing into consumer journeys is a strong plus
• Experience setting up and managing strategic partnerships (e.g. Diabetesfonds)
• Agency-side experience is a nice-to-have
• You’re great at navigating complex, matrix organizations and stakeholder environments
• Fluent in Dutch and English (required); French is a plus
• University degree (e.g. in marketing, business or similar)

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.<