Senior Manager, Global Digital Activations

SENIOR MANAGER, GLOBAL DIGITAL ACTIVATIONS

ABOUT THE COMPANY:

At Circle K, our mission is simple: we want to make journeys easier and more enjoyable for our customers. We make everyday moments brighter by delivering thoughtful lifts along the way. We make journeys easier by offering fast and friendly service. We get the on-the-go lifestyle – that’s why we take extra steps to brighten peoples’ days and make quick stops easier. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there.   

Circle K seeks an experienced Digital leader to join our multi-national team acting in a leadership role in digital activations and operations. This role will assist leading Circle K through a transformational shift from a siloed multi-channel legacy into a fully integrated digital content experience.  The role focusses on content delivery across physical in-store screens and consumer mobile screens. This role is a global position, supporting global, regional, and cross-functional groups reporting to the Head of Global Digital Platforms.

ABOUT THE GLOBAL SENIOR MANAGER, GLOBAL DIGITAL ACTIVATIONS POSITION:

Manage content scheduling, screen operations and delivery on Circle K’s digital screens with a focus on:   

(1) Taking Ownership of digital operations to support the strategy and vision for the digital product portfolio’s content/campaign life cycle to bridge the digital (mobile) and physical worlds (in-store).  

(2) Integrating digital solutions and capabilities in conjunction with key internal partners (Technology, Store Operations, Customer Experience, Design, Marketing, Fuel, etc.) to accelerate our efforts to create seamless digital activation across the customer journey. 

(3) Team Management across an existing high-performing team defining roles and responsibilities for all positions.  You will work to eliminate silos, provide regional governance, establish guidelines that direct best practices across all prioritized digital platform activities, and capitalize on digital experiences.

OUR IDEAL CANDIDATE WOULD BE:

Digital Activation Leader – A leader with experience delivering enhanced digital experiences through content assembly and deployment execution while managing multiple stakeholders and digital channels throughout the various product life cycles.  Demonstrated capability to develop execution and support plans that have resulted in digital goal achievement across geographies, customers, and platforms.

Experienced in enabling organizations to succeed in digital campaign operations, scheduling and deployment.  You know what enablers and ways of working models are required to compete today and outpace the competition in the future. Experience leading digital content activations in a global environment.

Accomplished Collaborator - Able to get things done across functions, geographies and levels. Embraces and known for building trusted business relationships to deliver business value. Operates every day with a “OneTeam” mindset.

DAY-TO-DAY RESPONSIBILITIES:

• Define digital execution strategies and prioritize/manage the various digital campaign portfolios to optimize our brand on digital products.
• Assemble, schedule, and delivery of all digital content across digital screens and app.
• Flawless execution and support to materially benefit the business and customers. 
• Own daily operation responsibilities, create, and set high-level priorities, and drive implementation.  Maintain operational ownership of prioritized initiatives designed to position Circle K to win at customer critical moments along the path to purchase.
• Working closely with the broader functional teams ensuring that all digital campaigns and activation is delivered on time and with high quality.   
• Manage the delivery, understand the rhythm and time-pressure of the monthly operation promo cycle while delivering on paid media advertising campaigns. 
• Motivate your team, building positivity into everything you do to bring out the best in people. 
• Lead daily campaign operations meetings with your team and participating in stakeholder meetings as needed.
• Engage with business units, working closely together to ensure campaign briefs are delivered to the highest standard and within tight timeframes.
• Reviewing campaign setups, creative content and conducting extensive quality assurance to ensure high quality output is nothing short of the best and low error rates are maintained.
• En