Brand Experience & Development Associate, Starbucks at Home Coffee Season

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

As a Brand Experience & Development Associate, Starbucks at Home Coffee Seasons, you will play a central role in executing the business and communications strategy to deliver profitable growth and key near-term operations for Starbucks At Home Coffee brand’s Seasonal business.  The Brand Experience & Development Associate will be responsible for managing all aspects of annual marketing and business planning end-to-end including accountability for Seasonal LTO (limited time offer) flavors and SKUs, Seasonal communications and media plans, and cross-functional activations of Shopper Marketing and Displays/Shippers for the Seasonal portfolio.  The role will closely collaborate with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions. 

 

KEY RESPONSIBILITIES:
Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research.
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications. 
• Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results.
• Highlight the unique role of the Seasonal Shopper and what motivates them, to build consideration and loyalty.

Business Planning

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
• End-to-end cross functional leadership to drive optimized portfolio & value chain optimization for Seasonal SKUs. 
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
• Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations

Brand & Product Experience

• Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase consideration and / or purchase frequency
• Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
• Activate brand’s nutrition health and wellness proposition in consumer communication
• Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach 
• Management of budget, as well as evaluate share, sales and profit for the brand
• Support packaging changes due to product, graphic and/or formula changes 

Commercial Excellence

• Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; 
• understands how to maximize the business at retail and collaborates to execute 
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for 
• improvement / investment 
• Support packaging