Asset & Wealth Management, Private Wealth Management Marketing and Client Engagement Team, Integrated Communications Lead, Vice President - Atlanta
Goldman SachsAbout the role
YOUR IMPACT
Goldman Sachs is hiring an Integrated Communications Lead to support its Private Wealth Management business. This role will oversee the business’ strategies focused on internal and external communications, as well as social media. This role has a global remit and is part of the Private Wealth Management Marketing and Client Engagement Team.
The Integrated Communications Lead will drive the internal communications strategy for the global co-heads of Private Wealth Management, key executives across the business, as well as business-driven communications; oversee the external communications strategy for executives and the Private Wealth Management business, including client-facing communications; and spearhead the Private Wealth Management business and executive social media strategies across LinkedIn and Instagram. They will collaborate with and be a strategic partner to cross-functional colleagues, working closely with them to create, lead and execute internal, external and social media initiatives.
OUR IMPACT
Wealth Management
Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for customers to better spend, borrow, invest, and save. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data, and design.
Private Wealth Management (PWM)
Goldman Sachs Private Wealth Management (PWM) specializes in creating comprehensive wealth management plans for high-net-worth individuals and families, as well as select institutions, including foundations and endowments. PWM Teams work one-on-one with clients to advise and deliver customized strategies drawn from our deep investment experience, diverse wealth management capabilities and global reach. Our Private Wealth Advisors (PWAs) deliver an unparalleled investment platform inclusive of the full product and service offerings of Goldman Sachs and beyond, which may include tax and estate planning, philanthropic planning and private banking and lending services. As client needs evolve, this close relationship allows the team to offer complementary services and new opportunities by leveraging the resources of Goldman Sachs and beyond.
The ideal candidate will have strong strategic thinking skills and collaborate well with executives, partners across the business, and other stakeholders to deliver high-quality outcomes. This individual will excel at writing and mastering a corporate voice and tone, and they will have the ability to communicate complex concepts to a wide-reaching audience with clarity and conciseness. In addition, this individual will be focused on using metrics to inform internal and external communications strategies to effectively showcase the Private Wealth Management brand and offerings to internal and external audiences.
HOW YOU WILL FULFILL YOUR POTENTIAL
Internal and External Communications
- Develop and execute internal and external communication initiatives in partnership with teams across Private Wealth Management and cross-function partners.
- Lead internal communications strategy for global co-heads of Private Wealth Management, inclusive of global messages, executive announcements, podcasts, townhalls and more.
- Partner with cross-functional business partners to drive the external communications strategy for the Private Wealth Management business, inclusive of client-facing newsletters from leadership, reactive messaging, awards and recognitions, speaking opportunities, and more.
Social Media
- Oversee the Private Wealth Management business’ social media strategy for LinkedIn and Instagram, inclusive of leading the content calendar, content creation, partnering with cross-functional teams on 360 amplification opportunities, and ongoing risk mitigation.
- Oversee Private Wealth Management’s program for executive social media on LinkedIn, inclusive of advising executive teams on content, reviewing and providing feedback on posts, and ensuring messaging aligns to the Private Wealth Management and Goldman Sachs brand.
- Prioritize and utilize data measurement and analysis strategies to guide communications best practices and approach.
EXPERIENCE
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