Sr. Manager, Industries Product Marketing, Financial Services

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Are you a great storyteller? Passionate about customer success? Inspired by technology disruption? And most of all, want to make a big impact?

Top talent across the world joins Salesforce for the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere; the chance to be surrounded by peers and leaders that inspire, motivate, and innovate and a corporate philosophy that incorporates community service into its DNA.

With 30,000 global employees, the fastest growing top 5 enterprise software company, and customers that are driving disruption around the world, we are proud to contribute to the success of companies of all sizes, geographies and industries.

The Salesforce Financial Services Marketing team is looking for a talented and passionate marketer to drive vision, messaging, awareness, and go-to-market strategy for the rapidly evolving wealth and asset management industry. In this role, you will be at the tip of the spear marketing how changing customer expectations, regulation, and the rise of FinTech disruptors are creating massive shifts in the market. Leading banks, wealth management companies, and insurance companies are seeking new ways to create differentiated, convenient experiences that build deeper relationships with their clients clients. You will help influence them to see Salesforce as a trusted partner in their digital transformation journey.

Our team is fast growing, and we are looking for someone that embraces new opportunities, is motivated by career growth and who challenges themselves to deliver consistent excellence.

Responsibilities:

• Work with the industry's best marketing team to help define the banking, insurance, wealth and asset management messaging, positioning and go-to-market strategy

• Create visionary and compelling internal and external, customer-facing presentations

• Support differentiated event marketing experiences at Salesforce and industry third-party events

• Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message

• Manage industry product launch plans, working closely with the industry experts and marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline

• Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages for Agentforce Financial Services

• Dream up engaging product demonstrations that are used on stage in keynotes, in videos and are the basis for customer engagements in the sales process

• Deliver customer-facing presentations to audiences of all sizes

• Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning

• Partner with other marketing specialist teams to execute innovative marketing campaigns, SEO, and web design to build pipeline

Required Skills/Experience:

• 5-to-8 years experience in marketing

• Financial services or wealth and asset management marketing experience a plus, though not required

• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint

• Experience/familiarity with the customer engagement lifecycle and CRM applications

• Marketing portfolio with examples showcasing your writing style

• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics

• Ability to craft compelling positioning and thought leadership content