26 - Communications and Social Media Manager

It is essential that all employees of Pueblo School District 60 understand our mission is to provide a high-quality education that assures each student the knowledge, skills, and dispositions to lead a life of purpose and impact.  Employees support the community and thrive in connecting with our students by embracing the core values of the district, which state:

• We believe that the success of every student is our most important commitment.
• We believe that collaboration and engagement with our community, parents, staff, and students are essential to our success.
• We believe that we must act with integrity, celebrate diversity, and promote equity.
• We believe that each individual must be treated with dignity and respect.
• We believe that the social and emotional well being of our students is as important as their academic needs.
• We believe that it is our responsibility to provide a safe, positive, and supportive environment for our students and staff
• We believe that our community heritage, traditions, and history should inform our response to future student and district needs.

As we embrace these values and consider their impact, we will achieve our vision of being a high performing school district that inspires community confidence.  Each employee plays a part, and that contribution should bring us closer to helping each student achieve their dreams.
 
Job Title:              Communications and Social Media Manager
Work Year:           220 days
Department:        Communications
Reports To:          Director of Communications and Community Relations
Salary Range:      APT Salary Schedule
Benefits:              Fringe Benefits based on Schedule C Benefits
Status:                  FLSA Status: Exempt
 
SUMMARY OF FUNCTIONS:
The Communications and Social Media Manager is responsible for overseeing the district's public-facing digital footprint and executes comprehensive communications campaigns. This role bridges the gap between high-level district strategy and daily content production, managing project workflows, and ensuring a unified district voice. This position reports directly to the Director of Communications and provides project direction to creative staff, including the Digital Media Coordinator
 
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
REQUIRED:

• High School Diploma or equivalent
  • Any combination of education, training, and/or experience equivalent to: BA Degree in Digital Media Arts, Communications, or related field, and three (3) years of experience in Digital Media production, photography, and/or visual and graphic design for print, web, and social media, as well as setup, breakdown, and maintenance of related equipment and software
  • Valid Colorado Driver's License
  • Reliable Transportation
  • Employee must complete a fingerprint-based criminal background check and must be cleared by the Office of Human Resources
  • Must be able to communicate effectively in English, both orally and in writing, using proper grammar and vocabulary

PREFERRED:

• Master's degree in journalism, communications, marketing, or a related field
• Extensive experience/knowledge with social media platforms use and best practices
• Accreditation in public relations by national association
• Bilingual (Spanish)

 
SKILLS AND KNOWLEDGE:

• Advanced oral, written, interpersonal communication, proofreading (grammar, style, syntax, spelling, and punctuation), research and analytical skills
• Operating knowledge of and experience with digital video and still cameras
• Demonstrated success in research, development, implementation and evaluation of strategic communication plans
• Excellent knowledge o