Marketing Communications Director, New York City

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

 

We’re hiring a Marketing Communications Director in New York City that will be covering the Five Burroughs and surrounding areas. Candidate will be expected to travel into the New York City office a few times per week as well as travel to various locations around the City as needed. Being in the community is a large part of this role. As the Marketing Communications Director you will make an outstanding impact by working with development and health strategies colleagues to craft and deliver critical communications and marketing plans.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

Responsibilities involve working with the Executive Director, Development Directors and Community Impact Directors to build and implement strategic marketing campaigns and to support major fundraising events; to develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events.

• Work closely with the development team to support local revenue goals and fundraising events by producing and securing appropriate materials and presentations.
• Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities, then driving them efficiently.
• Work with the regional communications team to plan and implement sponsored campaigns through paid social, online, and traditional media.
• Work with local team on script development for events, meetings, and media events.
• Supervise progress and submit performance return on investment reports on marketing and development activities.
• Control budgets and prioritize resources amongst projects.
• Work with local staff to ensure that branding guidelines are followed.
• Monitor trends to keep informed of developments in the fields of event fundraising, sponsorships, marketing, communications, and not-for-profit management. Use this information to help the markets creatively achieve their goals.
• Work with Vice President Marketing Communications and local staff to handle crises or sensitive issues.

Qualifications

• At least 3 years of experience in marketing, marketing communications, or public relations.

• Solid understanding of strategic public relations, marketing planning and implementation, including email and digital campaigns.

• Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile.

• Ability to build sponsor return on investment materials.

• Print and video design capabilities, including script writing, shooting video, and editing and/or directing external agencies on such projects.

• Intermediate knowledge of Microsoft Office Suite.

• Experience in engaging communities via social media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement.

• Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving.

• Ability to travel within the assigned territory including attending events.

Here are some of the preferred experience skills we are seeking:

• University or college degree.
• Nonprofit and/or agency experience.
• Existing media connections throughout the Five Burroughs area.
• Experience with AP Style writing.

Compensation & Benefits

Salary minimum to the midpoint of the range is $67,560 to $95,120. Pay is commensurate with experience; geographic differentials to pay range may apply. The American Heart Association reserves the right to pay more or less than th