Product Marketing Manager

Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data & technology to offer our customers a simpler, more reliable, and faster way to access the capital they need to scale their businesses. 

Formerly known as LendingHome, we’re committed to helping REIs revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country.

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards, Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. 

• Loans Funded: $22 billion in loans funded 
• Homes financed: 71,000+ projects funded for our customers across the country
• Geography: 31 states + D.C. where we lend to REIs so they can revitalize neighborhoods
• Employees: Over 400 employees with competitive benefits and perks

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. 

The Role

We are seeking a talented Product Marketing Manager to join the dynamic marketing team at Kiavi, a leading fintech company revolutionizing financing for real estate investors. As a mission-critical member of our marketing department, you will be responsible for driving compelling product positioning, go-to-market strategies, market and competitive analysis, and campaigns to drive growth for Kiavi’s suite of lending products with a focus on emerging products and markets/segments. You’ll need an eye for quality and attention to detail, along with an ability to grasp and present our products’ value proposition in a way that resonates with our audience and takes Kiavi’s product marketing programs to the next level. 

This role will focus on driving our products’ go-to-market (GTM) strategy, customer acquisition, and market expansion, while fostering trust and loyalty among existing customers. You’ll need to be — or become — an expert in real estate investing and financing, developing insightful content that resonates with investors. You'll design campaigns that not only drive product growth but also build trust, authority, and engagement. 

Responsibilities

The Product Marketing Manager is a go-to-market leader and excellent cross-functional partner whose customer and product knowledge allow them to drive: 

• Positioning and Messaging: Develop compelling positioning, differentiators, and value propositions that appeal to target audiences/buyers. This is brought to life in creative, compelling messaging that resonates with real estate investors of all maturity levels. 
• Go-To-Market Strategy and Execution: Use in-depth product and market intelligence to build and manage the GTM strategy for Kiavi’s emerging products and markets, creating and executing unique strategies for each product. Lead multi-channel campaigns to drive customer acquisition and loyalty. 
• Content and Campaigns: In conjunction with Content and Demand, create the content that convinces target audiences to engage with Kiavi and its suite of lending products.  Support the customer journey for new and existing customers through a segmentation strategy that delivers the right message at the right time. This includes creating content at every stage of the funnel – from email campaigns to sales collateral – and everything in between.  
• Metrics and Analytics: Demonstrate an ownership mindset by analyzing GTM campaign performance to optimize results and present insights to a variety of cross-functional partners. Evaluate key performance metrics and find opportunities for further optimization.
• Market Intelligence: Become an expert on Kiavi’s brand, products, and target customers. Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify key pain points, motivations, and goals – and use that intelligence to tailor messaging and GTM activities accordingly.
• Cross-Functional Partner: Effectively partner with Heads of Lending, Marketing, Revenue Operations, Sales, Operations, and Data for go-to-market strategies and activities. 

Qualifications

• 5-8 years of Product Marketing experience with proven results.