Senior Product Manager, Audiences

Hi, I’m Brendan, Director of Product at Customer.io.

I’m looking for a Senior Product Manager to join our Audiences team. You'll tackle a challenging opportunity: enabling marketers to explore and derive insights from their customer data without SQL or coding knowledge.

At Customer.io, we enable companies to create highly personalized messaging journeys that impact millions of people every day. Our customers are fellow product-led growth companies who use emails, SMS, in-apps, and mobile push notifications to accelerate their customers’ “Aha!” moment.

Our segmentation engine allows for powerful and flexible queries today. Want to know how many customers took an action three times in the last 14 days? No problem. Want to search all arrays in a JSON object for an exact value match? Easy.

Our marketers struggle, however, and in two ways. First, words like SQL and JSON hold no meaning. Even if our product was capable of creating the segment they want, it’s too hard to figure out how. Second, the value hidden inside their customer data can’t be explored. There are valuable commonalities between their customers, but no way for a marketer to discover them.

Our vision is to evolve our segmentation feature into a data exploration experience that marketers love. We need you to help us achieve it!

This role is perfect if you enjoy getting into the weeds with customers, designers, and engineers as much as you enjoy building alignment with senior leadership. Both are critical for success.

You’ll work within a supportive and disciplined product environment, and at a company with strong financials. Poke around this report for an overview of how we stand out.

Some things you'll do

• Contribute a deep knowledge of customer data segmentation and analytics, ML/AI-driven insights, cross-channel and cross-device identity resolution in a cookie-challenged ecosystem, and the related competitive landscape.
• Create a forward-looking vision, strategy, and roadmap for the Audiences team in collaboration with your Design and Engineering partners
• Ground that vision, strategy, and roadmap in business impact, supported by quantitative and qualitative insights
• Build alignment around that vision, strategy, and roadmap across Engineer, Product, and Design Leadership
• Collaborate with the squad to bring that vision, strategy, and roadmap to life!

What we're looking for

• Working hours that overlap with 9 AM to 11 AM Eastern Daylight Time
• 5+ years of product management experience in a software development setting
• 2+ years on the segmentation/cohorting capabilities of a marketing or product analytics product
• Business acumen - you know how to connect strategies and roadmaps to revenue and cost
• Storytelling expertise - you frame visions, strategies, and roadmaps in clear, memorable ways
• Alignment-building expertise - you listen, understand, and influence at a near-executive level
• Product-led Growth experience - you’ve used marketing automation tools before
• Data proficiency - you can source, analyze, and present quantitative and qualitative data
• Excellent writing skills - you write clearly and concisely, favoring plain language over jargon
• Initiative - you take ownership of problems when next steps aren't clear
• Fluency with concepts like unique identifier, API, and JSON is a plus

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,300 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $145,000-$160,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Zone 1: $174,000-$192,000 USD

Zone 2: $159,500-$176,000 USD

Zone 3: $145,000-$160,000 USD

Benefits at Customer.io include:

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annua