Retail Banking Product Manager, AVP

Morgan Stanley is a global financial services leader with three core businesses: Wealth Management, Investment Management and Institutional Securities. The Wealth Management Division comprises one of the world’s largest networks of Financial Advisors with offices across the United States. Morgan Stanley acquired E*TRADE in 2020 to position itself as the industry leader in Wealth Management across all channels and segments, and significantly increases the scale and breadth of the Wealth Management franchise.

Morgan Stanley U.S. Banks (Morgan Stanley Private Bank, National Association and Morgan Stanley Bank N.A.) offer a range of products, including transactional deposit products such as Bank Checking Accounts on the E*TRADE Platform and CashPlus Brokerage Accounts on the Morgan Stanley Platform. With the recent integration of E*TRADE Banking Services, we have significant opportunities for growth and innovation.

We are seeking a motivated, detail-oriented, and entrepreneurial Assistant Vice President to support product enhancements and new initiatives across our transactional deposit suite. This role involves managing products from concept through launch and beyond, ensuring continuous improvement and client-focused solutions. Ideal candidates are passionate about creating best-in-class products, thrive in collaborative environments, and are eager to learn and grow with the firm.

Responsibilities may include, but are not limited to:

• Lead and develop team members by setting clear priorities, providing consistent performance feedback, and ensuring coordinated execution across cross-functional partners.
• Drive product performance by owning existing offerings and spearheading new initiatives that increase adoption across multiple channels.
• Manage cross-functional teams—including Digital Platforms, Technology, Operations, Marketing, Sales, Legal, Compliance, and Finance—to successfully launch and implement strategic initiatives.
• Partner with Digital Platforms colleagues to define requirements, oversee testing, and deliver seamless experiences that deepen client deposit relationships.
• Maintain rigorous project management discipline by documenting and tracking key tasks and deliverables, communicating delays or completions, and providing clear progress updates in stakeholder forums.
• Analyze product trends and report on regional and nationwide performance across various products.
• Develop key performance indicators, track progress, and collaborate with Technology to enhance and deepen reporting capabilities.
• Prepare analyses for senior management and communicate key findings and insights succinctly.
• Evaluate competitive strategies across the industry to inform product positioning and strategy.
• Draft internal, Financial Advisor, and client-facing communications, and collaborate with partners to implement transactional deposit product strategies.
• Support Financial Advisors, Private Bankers, and Client Service teams in driving product sales and resolving escalated client issues.
• Update policies and procedures to accurately reflect changes and enhancements to transactional deposit products.

Experience:

• 5–7 years of professional experience in Banking Services or Technology; experience in Banking Product Management or consulting at a major financial institution is a plus.
• Strong understanding of retail and private banking products, including user experience, economics, rate environment, and market trends.
• Proven track record of successfully managing multi-stakeholder products and projects.
• Bachelor’s degree in Finance, Economics, Accounting, or a related field; liberal arts degrees are also welcomed.

Skills/Abilities:

• Operate as a self-starter, managing multiple tasks independently with strong time management and attention to detail.
• Develop junior team members through structured guidance, coaching, and skill-building to elevate performance and expand contributions.
• Think analytically and strategically, tackling unstructured problems with limited guidance.
• Adapt quickly as a team player, learning new concepts efficiently and applying them effectively.
• Define and evaluate strategies and business use cases to support product and organizational goals.
• Demonstrate strong product intuition and user empathy to deliver client-focused solutions.
• Create compelling, senior-management-ready presentations with excellent PowerPoint skills and cohesive storytelling.
• Communicate clearly and effectively through exceptional verbal and written communication skills.
• Leverage proficiency in MS Office tools, including Excel, Powe