Senior Manager, Podcast

About the Senior Manager, Podcast role at Headspace:

Join the Headspace team, and help us continue to make Headspace your lifelong guide to mental health! This role will oversee our podcasting business and team as well as be responsible for generating and implementing strategies around growth, monetization, licensing, production and development of our slate of podcasts.  As the Senior Manager, you will oversee the production of our slate of podcasts and drive ad marketing & podcast revenue for Headspace. We are looking for an experienced podcast leader, who has run a successful podcast advertising and monetization strategy as well as experience selling and developing compelling audio narratives, familiarity with the current podcast landscape and deep relationships with all the buyers on podcast platforms. 

How your skills and passion will come to life at Headspace:

• Work with the VP, Content Creation to develop and execute a strategy for scaling our podcast network both in-app and off platform 
• Create, manage and consistently grow our podcast advertising and monetization strategy  
• Establish ad marketing annual revenue goals and track against targets
• Create and manage audience growth strategy
• Develop original podcast ideas to bring to market and sell to the biggest audio platforms
• Manage the podcast team inclusive of our Podcast Lead and Podcast Content Coordinator in meeting team goals 
• Manage a slate of current shows over the lifetime of the series, expanding and re-ideating existing concepts as needed
• Help negotiate podcast deals and develop and manage budgets for each show
• Collaborate with our Director of Production, Head of Audio and Line Producer on staffing, calendars and budgets
• Work cross-functionally with product, social, and Headspace Studios team to identify opportunities to support brand initiatives and maximize audience growth
• Track and analyze audience analytics to help inform strategy
• Collaborate with PR and Marketing on creating strategies to launch and market podcasts
• Be curious, embrace and thrive in the ever-evolving, fast-paced communications, health and technology fields
• Translate trends in wellness and self-improvement into relevant IP for podcasts. Track competition and trends to help guide strategy

What you’ve accomplished:

Required Skills:

• 6+  years of experience in podcast ad marketing and production for podcast, terrestrial or satellite radio, or similar audio medium.  Preference for a podcast native who has spent years immersed in the space driving revenue
• Experience developing a successful advertising and monetization strategy that hit revenue goals
• Successful track record of managing an audience growth strategy
• Experience analyzing audience analytics to inform strategic planning
• Deep relationships in the podcast space with podcast buyers, creators, agents, managers, talent and producers
• Experience working collaboratively with creative and talent
• Strong managerial, project management and organizational skills
• Strong interpersonal, written and verbal communication skills
• Ability to multitask and meet all deadlines with minimal supervision
• Strong attention to detail
• Ability to balance entertainment and information in programming
• Team player who works well with others
• Strong communication, interpersonal, and relationship building skills
• Ability to identify, analyze and effectively critique content and storytelling
• Knowledge of and interest in mindful content and the brand’s extension outside the product

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $130,000-$183,000.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work