Assistant Event Manager - NASCAR

POSITION: Assistant Events Manager      DEPARTMENT: Global Merchandise REPORTS TO:  Sr Director, Merchandise FLSA STATUS:   Exempt           

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

Assists with sales and operational activities of workers engaged in onsite merchandise sales and set-up of the necessary equipment to service events with multiple sales locations. The Assistant Event Manager assists the Event Manager in all planning, preparation, execution, and reverse logistics of each event from concept to delivery.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Assist Event Manager from concept to delivery for each of our partners retail sales operations around the country.
• Work closely with the partner and Event Manager to ensure we are meeting and exceeding expectations all the way through the contractual agreement.
• Communicates sales information, customer requests, etc. to Merchandise and Partnerships team.
• Plan event logistics including but not limited to: event schedule (prep, set-up, during, and conclusion), travel and hotel, money management, staffing requirements, site maps, permitting (sales, tax, fire, building, etc.).
• Co-analyzes sales figures to identify areas of strength and opportunities for improvement.
• Identifies and advises implementation of updated and development improvements. This includes updating training policies and procedures as needed.
• Assists Event Manager in direction and coordination of merchandise for other event/locations, as deemed necessary.
• Lead the inventory check-in process for the merchandise locations at the beginning of the events. This process will take place at LGM or on-site at the event/venue.
• Assist in merchandising locations such as trailers, kiosks or stadium stores to prepare them for up-and-coming events. Follow the lead for the Merchandise team on plannograms, templates, visual displays, pricing etc.
• Responsible for executing the direction and coordination of merchandise activities for LGM store locations, including: set-up, sales operations, tear-down, and staffing personnel.
• Oversee proper display of all merchandise in all sales locations.
• Hire and manage any/all extra support staff to assure maximization of sales at events (assist Event Manager with these duties when not in the lead role).
• Oversee security measures of all sales locations, during business hours and after.
• Maintain inventory control measures ensuring we are fully stocked throughout the event to maximize sales.
• Perform a physical inventory of all sales locations at the conclusion of the event when required.
• Be accountable for all product shrinkage (lost, damage, stolen) from all sales locations during the course of the event.
• Assist in loading and unloading merchandise prior to, during, and at the conclusion of an event.
• Oversee the packing of merchandise and displays of all sales locations for transportation at the conclusion of the event (assist Event Manager with these duties when not in the lead role).
• Assist with and oversee the transferring and recording of merchandise during events.
• Assist with merchandise sales during the event when necessary.
• Oversee the capturing of all sales records (assist Event Manager with these duties when not in the lead role).
• Oversee the collection of cash/credit card receipts from all sales locations, keeping a watchful eye on sales trends (assist the Event Manager with these duties when not in the lead role).
• Balance all funds collected at the event in which he/she manages, as well as, deposit the funds in the prope