Associate Director, Paid Search

Location: This is a hybrid role open to candidates based in San Francisco, CA or New York, NY (going into the office 2x/week).

About the Agency:

We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.

Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.

Requirements

What you'll do:

• End-to-end management of client SEM campaigns

• Act as day-to-day point of contact for the assigned clients

• Ensure campaigns utilize Search best practices and continually strive to test, innovate and expand

• Analyze performance data and provide interpretation and action plans based on conclusions

• Manage campaign spend, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimize copy and provide landing page recommendation for campaigns

• Perform ongoing keyword discovery, review search term reports and expand on longtail keyword groups while identifying negative keywords.

• Deliver detailed and actionable insights and strategic recommendations to drive business performance

• Monitor competitive landscape and understand and communicate campaign impact

• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

What you'll bring:

• 7+ years of experience in SEM.

• 3+ years of specific B2B marketing experience in paid search.

• 1+ years of experience in team management with at least 1 direct report.

• Proven ability to bring strategic thought leadership to your work.

• Experience working in paid social as well is a plus.

• Experience communicating and working directly with clients, able to present data and new ideas.

• Proven SEM experience and success managing PPC campaigns across Google Ads and Microsoft Advertising (Bing).

• Up-to-date with the latest trends and best practices in search engine marketing.

• Experience with bid management tools (SA360, Kenshoo, etc.).

• Strong analytical skills and experience generating SEM reports.

• Strong communicator – verbal and written.

• Expert level understanding of Excel functions (ie. Vlook-up, pivot table, chart building) and PowerPoint.

• Ability to proactively solve problems, improve processes, create efficiencies and contribute to POVs and team thought leadership.

• Experience with website analytics tools is a strong plus (e.g, Google Analytics).

• Experience with B2B marketing is a strong plus.

Salary range for this position is: $110,000 - $145,000 DOE & professional certifications.

Benefits & Perks

• Remote/Hybrid work environment

• Unlimited PTO

• Birthday Off

• Learning & development

• Professional growth opportunities

• Healthcare coverage Insurance

• Life Insurance

• 401K Plan w/ employer match

• Employee Assistance Program

• Social Events & Celebrations

• DEI Committee

• 12 paid company holidays

• Corporate Social Responsibility

What to expect in our hiring process:

• Phone screen with our talent team

• Predictive Index assessment

• Hiring manager video interview

• Skills assessment

• Team interview

• Offer

We’re smart.  

And have a constant urge to learn more. We encourage questions and innovative mindsets. At the same time, we value empathy and collaboration over ego. The most rewarding outcomes are achieved together.  

We’re fearless.   

We celebrate the diversity of thought and experiences. We push boundaries. We’re not afraid of failure. We welcome it because learning from mistakes is how we grow as people and as a company.   

We’re transparent.  

We earn trust by showing respect and being honest. We value the breadth and depth of each person and their story. We form a happier, healthier, more confid