Principal Product Manager - AI powered Ad Experiences

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be located in Sunnyvale, San Francisco, Seattle or New York.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

LinkedIn’s Marketing Solutions (LMS) business has experienced accelerated growth, topping $5B in annual revenue. 

We are actively seeking a Principal Product Manager to join our LMS product team and lead the charge in revolutionizing advertising engagement across the industry. In this pivotal role, you will drive the development of AI-powered innovations that represent significant step-changes in user engagement and advertising effectiveness. Your expertise will be instrumental in fostering a culture of rapid experimentation, enabling us to continuously refine and optimize AI-driven features based on real-time user feedback and data analytics. Additionally, you will play a key role in identifying and developing net-new B2B offerings that leverage AI technologies to deliver compelling value propositions for our advertising partners. By setting ambitious industry benchmarks and driving strategic initiatives, you will define the future of advertising technology within the B2B space. 

You will play a pivotal role in driving net-new industry offerings and implementing step changes in advertiser Return on Investment (RoI). You will own the long-term strategy and features roadmap, leading impactful product launches that redefine industry standards. Additionally, as an industry expert, you will be instrumental in coaching and developing product managers within the organization, fostering a hustle culture centered around rapid experimentation and innovation. 

Responsibilities:

• Develop a compelling product vision and roadmap that leverages AI to personalize experiences and optimize ad formats for advertisers and members alike. Embrace a 0 to 1 thinking mentality, pioneering new solutions that push the boundaries of what's possible 

• - Own the entire product lifecycle for your assigned area, from concept creation and user research to go-to-market strategy and launch.  Handle ambiguity with grace, making data-driven decisions in the face of uncertainty.

• - Design and implement frameworks that utilize AI for content and experience personalization, driving unmatched value for both advertisers and members. Champion an AI-first approach to product building, ensuring AI is woven into the core of your innovations

• Establish and track key performance indicators (KPIs) to measure the success of your strategies, initiatives, and product releases. 

• Work seamlessly with engineering, AI, data science, marketing, design, legal, and business development teams to bring these innovations to life.  Navigate and influence across large organizations, fostering alignment and buy-in for your vision.

Qualifications

Basic Qualifications:

• 10+ years of experience in a product management or equivalent role.

• Bachelor’s degree in a technology related field or equivalent experience.

Preferred Qualifications:

• Built and launched 0 to 1 products using AI/ML technologies, preferably as a startup co-founder or a CXO

• Deep understanding of AI and machine learning principles, with experience applying them to product development for members & users at scale

• Strong knowledge of the digital marketing landscape.

• Top notch collaborator, who can influence others, rally disparate teams to align to and execute on a shared vision, build a positive team culture and sense of inclusion, and communicate effectively with all audience

• Exceptional communication skills, with the ability to present complex technical concepts to both technical and non-technical audiences.

• Ability to thrive in a dynamic and results-oriented environment, with a passion for innovation and execution.

• An insatiable sense of curiosity, a bias for action, and a strong desire t