Executive Director, Marketing Excellence

Career Category

Job Description

At Amgen, every challenge is an opportunity. And every opportunity brings the potential to change lives. Our shared mission—to serve patients—has driven our status as one of the world’s preeminent biotechnology companies, reaching over 10 million patients worldwide. Leverage your high-level expertise to lead and forge partnerships that advance the biotechnical and biopharmaceutical science that can turn the tide of serious, life-interrupting illnesses.

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What you will do

Let’s do this. Let’s change the world. In this vital role you will be responsible for elevating the impact of marketing across Amgen globally. You will be leading the end-to-end development and execution of all aspects of Amgen Brand Management (marketing transformation initiative) across the following key areas:

• Brand Building: Lead the development of standards of excellence across every step of the Amgen Brand Management approach and pull through into brand planning process:

  • Situation Analysis: Business Analysis, Customer Understanding

  • Strategy: Positioning, Market Strategy, Customer Strategy

  • Execution & Measurement: Message Development, Campaign Development, Customer Engagement, KPI & Performance Monitoring

• Talent Learning & Development:

  • Learning Ecosystem development, including the launch of Core Curriculum

  • Amgen Brand Management Development Program Launch

  • Community and Culture Initiatives (Summits, Awards etc.)

  • Other Marketing Talent Initiatives (Career Pathways, Technical Ladder etc.)

The Executive Director of Marketing Excellence will partner heavily with global and local brand teams and external thought-partners. This position will report to the Head of Global Marketing Capabilities and manage a team of ~10-12.

Responsibilities include:

• Provide strategic thought leadership in the development and execution of all aspects of Amgen Brand Management (marketing transformation initiative) across brand building and talent learning & development initiatives

• Partner with internal leaders to inspire and embed change that lasts.

• Identify and engage external thought leaders to inform and elevate Amgen Brand Management approach and execution

• Lead marketing excellence leadership forums: Amgen Brand Management Steering Committee and Marketing Excellence Council

• Develop Marketing Learning Ecosystem strategy and the curation and management of multi-modal training (live, self-study, external/advanced), management of the regional trainers, running of New Hire training/programming, and builders of the learning experience via the Marketing Excellence site and Learning Hub

• Oversee the launch of Amgen Brand Management core curriculum / training and partner closely with global and local brand teams to identify opportunities to put key marketing concepts into practice at relevant moments

• Drive continuous optimization of the brand planning process, consulting with brands throughout the process

• Spearhead marketing talent strategy development and partner closely with HR on execution of prioritization talent initiatives, including the launch of the Amgen Brand Management Leadership Development Program

• Oversee launch marketing community building and engagement initiatives

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What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a leader with these qualifications.

Basic Qualifications:

• Doctorate degree & 6 years of paid media/marketing management experience OR

• Master’s degree & 10 years of paid media/marketing management experience OR

• Bachelor’s degree & 12 years of paid media/marketing management experience AND

• 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

Preferred Qualifications:

• 15+ years of experience in marketing

• Advanced or Expert competency across the following marketing competencies: Build Brand Foundations, Make Strategic Choices, and Deliver Relevant Differentiation, Execute with Excellence

• Experience leading brand strategy/planning for brands at various stages of the lifecycle

• Ability to effectively inspire, motivate and lead high impact teams, both internally and externally

• Communication skills: the ability to effectively en