Senior Product Marketing Manager (US, Mexico)

REIMAGINE TRUST

Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust.

Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming and more, by reducing fraud and transforming human interactions with data, products, and services.

We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up!

About the Job

We are a leading digital identity company that believes in a future where customers can perform any transaction without friction. We enable banks, fintech, retailers, marketplaces, healthcare systems, government agencies, and many others to provide more secure and delightful experiences to their customers. Through our flagship suite, Incode Omni, we offer an end-to-end omnichannel identity platform that helps businesses address all of their identity needs, from digital onboarding and know-your-customer (KYC) to omnichannel authentication and more.

We’re in the process of rapidly scaling our global product marketing team.  We’re looking for exceptional individual contributors who are curious, driven and motivated to think big.

The Opportunity

The Senior Product Marketing Manager will develop and execute go-to-market strategies and activities for Incode’s products. You’ll be the expert on our buyers and competitors and lay the foundation for market success. You will partner closely with product management, sales, and marketing to build the go-to-market plan and execute that plan by creating high-impact sales material and enabling the field to drive business growth. The ideal candidate is a driven self-starter and  a diplomatic collaborator. You are able to identify new market opportunities and strong positioning strategies.

Qualifications:

• 5+ years of IT product marketing or related experience
• An understanding of enterprise security, B2B SaaS or Identity sectors
• Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
• Works well in a collaborative environment
• High attention to detail with ability to remain organized and multi-task
• Strong written, verbal, editing, and presentation skills
• Easily builds business partnerships and inspires team members
• Proficiency in salesforce and familiarity with Seismic or other sales enablement platforms
• Experience in cyber secruity or identity management solutions a plus

Responsibilities:

• Develop positioning, messaging and core value proposition for different products.
• Ensure consistency in messaging across product lines and all Marketing channels.
• Actively creates content to articulate the benefits of our product and ensure message alignment throughout the customer journey (website, sales team, events, etc.)
• Ensure consistency and quality of customer facing sales content
• Drive or support the creation of marketing assests that power marketing campaigns
• Identify market trends and customer needs
• Drive the product launch process and collaborate with product management, marketing, and sales to ensure an effective go to market process.
• Strategize and conduct competitive analysis to help identify new marketing opportunities
• Define target markets, products and customers including business plans and entry strategy
• Speak and present internally to promote our story and products

#LI-Remote

8 Aspects of our Culture:

• Values are what we value
• High performance
• Freedom & responsibility
• Context, not control
• Highly aligned, loosely coupled
• Continuous Feedback
• Pay Top of Market
• Promotions & Development
• Learn more about Life at Incode!

Benefits & Perks:

• Meaningful Equity
• Flexible Working Hours & Workplace
• Open Vacation Policy
• Wellness Program
• International Travel Opportunities
• Additional benefit package according to location (401k, medical insurance, etc.)

 

 

Equal Opportunities:

Incode is an equal opportunity employer, committed to creating a diverse and inclusive work environment. We take great pride in having an inclusive, diverse, and global team and are always on the lookout for talented, pas