Digital Advertising Strategist - TikTok

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. 

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We are looking for a Digital Advertising Strategist - TikTok to drive strategic ad campaigns, optimize budgets, and boost client performance on TikTok Shop through innovative, data-driven solutions.

This is a full-time role and will work a hybrid schedule (M/W/Th) based in Lehi, Utah.

Frequently Asked Questions

What is a day in the life of a Digital Advertising Strategist - TikTok?

• Develop and manage ad strategies across TikTok Shop, optimizing campaigns and allocated media budgets for a book of business of brand accounts to maximize ROAS.

• Conduct market research to craft full-funnel, tailored advertising strategies and stay updated on TikTok and e-commerce ad trends.

• Oversee PPC and display campaign creation on TikTok, delegating tasks as needed. 

• Perform keyword research, test bidding strategies, and optimize ad copy to drive traffic, conversions, and sales velocity.

• Nurture relationships with clients and partners through regular meetings to review performance, discuss strategy ideas, and negotiate ad budgets.

• Collaborate with brand management teams to ensure advertising objectives align with client goals and internal expectations.

• Prepare and present performance reports, providing actionable insights and recommendations to both clients and internal teams for ongoing improvement.

What will I need to thrive in this role?

• 2+ years of experience in digital marketing, preferably in paid search and display advertising

• Proven experience managing ad campaigns on TikTok, ideally with TikTok Shop experience and proficiency in TikTok Ads Manager.

• Familiarity with Meta (Facebook/Instagram) advertising and other digital channels outside of Amazon, with Amazon experience as a plus.

• Knowledge of how to leverage content effectively in paid media, especially with TikTok's unique ad formats and user engagement strategies.

• Strong understanding of key TikTok tools and strategies, including Spark Ads, boosting, allow/whitelisting, Spark coding, and shoppable ads.

• Demonstrated ability to drive performance through data-driven optimizations across social platforms, with a focus on engagement and conversion.

• Influencer marketing experience is a plus, but not required.

What does high performance look like?

• Proactively identifies new, innovative ad formats or content strategies on TikTok that increase engagement and improve ROAS beyond set goals.

• Develops strategic insights that influence broader advertising strategies across social platforms, positively impacting performance across multiple client accounts.

• Consistently exceeds client expectations through highly effective campaign optimizations and personalized recommendations, leading to increased client trust and account growth.

What is my potential for career growth?

You will be introduced to expansive and accelerated opportunities for career growth. You will regularly meet with and have exposure to key stakeholders such as the Head of Accounts for TikTok Shop, Head of Accounts for Pattern Creators, and even Pattern’s VP of Advertising. This role has the potential to move into higher positions of leadership within the company, including the eventual opportunity to