Paid Brand Media Specialist (offline & online media)

Job Description

As a Paid Media Specialist, you set customer-centric communication plans across specified paid media channels. You are responsible for driving customer development, profitable sales, and brand growth in selected markets in Europe East Region through locally relevant paid media channels in strong alignment with the global paid media team. 

Key responsibilities: 

• Plan and execute advertising campaigns connected to the strategy, budget, and goals online and offline (TV, OOH).
• Collaborate with the regional strategy & planning team to ensure the plans deliver to the overall regional direction. 
• Ensure media channel performance and optimization from a sales and customer perspective. 
• Responsible for driving customer growth, retention and as well as attract new consumers via local paid media channels online and offline.
• Secure cross-functional collaboration with other functions as well as close collaboration with other media roles in the region.   
• Responsible for planning and executing media plans; including budget accuracy. 
• Work with data to optimize advertising campaigns on a daily, weekly, and quarterly level. 
• Identify trends, make data-driven decisions, and continually refine and optimize campaigns. 

Qualifications

To be successful in the role as Paid Media Specialist, we believe you have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. You leverage strong analytical skills to optimize advertising campaigns and your strategic thinking involves goal-setting, audience definition, and selecting suitable channels and ad formats. You have attention to detail and the ability to manage multiple campaign elements. You stay updated on industry trends and platform changes and are adaptable to change.  

What you need to succeed: 

• Strategic thinking and analytical ability with broad marketing & media skills. 
• Good understanding of local media landscape & how media agencies operate. 
• Effective communication skills and willingness to test new strategies. 
• Structured, organized, and efficient work. 
• High level of English. 
• At least 5 years of working experience in above areas.
• Extensive experience of working in above areas is preferably. 
• Experience from setting and managing large media budgets is meriting. 
• Knowledge and experience from working with key digital channels. 

Additional Information

This is a full-time position with local contract, located in Warsaw, Poland. The Paid Media Specialist is part of the Customer Activation & Marketing Department and reports to Paid Media Manager. 

Sounds interesting?

Apply your CV in English as soon as possible. Due to data policies, we only accept applications through Employee Portal.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.  

Additionally, what’s in it for you: 

• Stable employment contract in an international company with a unique culture 
• Hybrid work model (3 days in the office, 2 days WFH) 
• 25% staff discount for you and your family member  
• Access to the LinkedIn Learning Platform 
• Sharing the cost of Sports Activities 
• Sharing the cost of Private health insurance 
• Referral Program for external colleagues joining 
• Regular feedback from your manager and colleagues, so you can grow 
• Extensive internal trainings and onboarding program 
• Possibility of growing within the company (over 70% of our recruitment processes are internal) 

…& more  

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.  

Inclusion & Diversity   

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workf