Digital Marketing Manager

About Nintex: 

At Nintex, we are transforming the way people work, everywhere.  

As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build.

We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go. 

About the role: 

The Digital Marketing Manager is an analytical marketer and aspiring leader to manage and scale the digital advertising programs.  You're knowledgeable in all things digital – you follow trends.  You knew about Chat GPT before the average person.  You know how to master the latest Google algorithms.  You can love evaluating new technologies and placements.  You are a creative thinker and problem solver. You will leverage your expertise, cross-departmental communication, creative skills, and an experimentation and optimization mindset to bring the right message to the right person at the right time to drive sales. You are highly organized with an attention to detail, working well independently, and are able to keep up with the demands of daily responsibilities and long-term growth initiatives.  Most importantly, you are a team player who thrives owning projects and coming together as a team toward a common goal. 

Your contribution will be:  

• Manage and help to develop the strategy for Display, paid Social, Retargeting, Content Syndication, and ABM campaigns leveraging external agency for paid search as well as internal systems
• Plan, implement, and optimize retargeting campaigns in accordance with predefined KPIs on an ongoing basis  
• Understand ICP and develop key messaging that resonates with target audiences. Provide to Corporate Marketing for execution.
• Work with internal design and content teams to set the gold standard for compelling online ads and landing pages
• Coordinate with key stakeholders to develop digital marketing campaigns that support key marketing campaigns  
• Manage and improve chatbot flows.  Monitor performance, adjust approach and work with BDR team to ensure coverage.
• Identify and obtain budget approval to test one new digital tactic per quarter to support department and company OKRs.  
• Ensure seamless lead flow for digital activities  
• Define and articulate requirements for digital ads to corporate marketing.  Offer feedback, obtain ads and ensure proper tracking and placement.  
• Provide weekly and monthly review of tactics in market.  Offer analysis, results and optimization ideas that will improve campaign effectiveness and funnel performance.  

To be successful, we think you need:  

• 4-6+ years of digital marketing experience required – experience with B2B lead generation highly preferred