Direct to Consumer Marketing Manager, Inflammation

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Direct to Consumer Marketing Manager, Inflammation

What you will do

Let’s do this. Let’s change the world. In this vital role you will play a key role in driving the mission by managing the day-to-day direct-to-consumer (DTC) brand strategy and activations for Otezla® brand. Critical to the role will be an in-depth understanding of consumers with plaque psoriasis and their habits & passions to strengthen brand relevance, drive patient acquisition and breakthrough in an increasingly competitive landscape.

Core Responsibilities:

• Campaign Development: Lead the flawless execution of our marketing campaign strategy, focusing on asset development and channel-specific recommendations for traditional media outlets and audio. This role requires close collaboration with cross-functional team members to ensure seamless campaign execution and alignment with business goals. Work closely with social media leads and HCP team to identify and leverage synergies across all marketing channels, driving consistency and increasing impact across the ecosystem. Monitor campaign performance consistently and provide actionable insights to optimize the campaign.
• Custom Activation: Q2/Q3 Custom Activation Campaign: Lead the execution of the custom activation campaign including creative asset development, media partnerships, and talent management. Collaborate closely with cross-functional teams to ensure activation across all relevant teams and channels. Additionally, create a detailed performance analysis to assess the campaign's impact and effectiveness.
• Q4 Custom Activation Campaign: Full ownership of the end-to-end responsibilities for the Q3/Q4 custom activation campaign. Develop a strategic recommendation for the campaign, brief the agency, and lead the creative development process, talent selection, and media plan recommendations to implement the creative successfully. After campaign execution, partner with cross-functional teams to analyze campaign performance and generate actionable recommendations for future custom activations.

Additional Responsibilities:

• Strategic Collaboration & Campaign Development: Contribute to the creation of a highly collaborative, cross-functional team that challenges industry norms and sets new standards for patient engagement. Help refine and expand a robust, data-driven marketing plan to effectively connect with and activate consumers at key moments in their patient journey.
• Cross-Functional Teamwork & Coordination: Work closely with brand and media teams to ensure activation strategies support campaign messaging and reach the right consumers across various touchpoints. Build strong relationships with partners across departments, including HCP Marketing, Corporate Communications, Advocacy, Operations, and Business Analytics, to deliver integrated marketing solutions.
• Agency Relations: Maintain day-to-day relationships with external agencies, ensuring smooth execution of marketing initiatives and alignment with business goals.
• Innovation & Process Standardization: Champion continuous innovation and learning, sharing best practices and standard processes across the organization to enhance efficiency and effectiveness.
• Regulatory & Legal Partnership: Manage the internal legal, regulatory, and medical review and approval process for new marketing materials, ensuring all consumer communications are responsible and compliant.
• Budget Oversight & Tracking: Lead and manage the Otezla Direct to Consumer marketing budget, working with cross-functional partners to ensure tracking is accurate and that the budget remains within +/- 5% of forecast on a quarterly basis.
• Website Management: Oversee updates to the Otezla.com website, partnering with intern