Vice President, Director, Engagement Strategy

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

Digitas is a highly-caffeinated playground where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people.

How does Digital Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Digital Strategy team ultimately defines how patients & HCPs engage with the brand – How it solves patient's problems and how it supports them into the future – providing a vision and guiding system for integrated and innovative campaigns and works closely with Planning, Media and Tech to make it happen.

To further accelerate this ambition, we are looking for an outstanding Vice President Director, Digital Strategy – someone who promotes a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.

You will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren't linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.

Sound like you? Read on.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

What you'll do:

As VP/Group Director, Engagement Strategy, your comprehensive marketing expertise will be essential to providing strategic expertise on important client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this important role demands a focus on how to most effectively solve clients' challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Daily, your role will concentrate on guiding strategy across important accounts while delivering industry-leading service, which includes:

Lead the development of strategy that informs when, where and how a brand should connect; redefine communications and orchestrate efforts across channels.

Promote the use of data; partner with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect.

Analyze how consumers interact with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient's life.

Envisioning and designing orchestrated systems of brand communications; collaborate with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life.

Build senior-level client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that inspire growth.

Manage the development of the team; inspiring and leading direct reports and extended partner, and guiding the quality of agency output and its impact

Qualifications

This important role requires a depth of expertise including a track record of impactful work experience and professional ingenuity – which means you are: