General Manager, Marketing & Communications, Americas

Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our partners to accelerate their decarbonisation journeys through our market-leading technologies and power system modelling expertise. These cover decarbonisation services, future-fuel enabled balancing power plants, hybrid solutions, energy storage and optimisation technology, including the GEMS Digital Energy Platform.

 

Did you know Wärtsilä has delivered 79 GW of power plant capacity and more 125 energy storage installations in 180 countries around the world?

 

In this fast changing world of energy, we are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies through innovation in technology and services - together. Want to join the ride?

 

Job Title: General Manager, Marketing and Communications, Americas

 

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and more sustainable future that we can all be proud of. 

We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

We are now looking for a General Manager, Energy Marketing & Communications, Americas.

Preferred locations are Houston, Texas or Ft Lauderdale, Florida (United States).

 Responsibilities

• Lead the Americas marketing and communications team with team members located in the US, Brazil and Mexico.  
• Build a strong understanding of the local energy markets, competitive landscape, customer segments, key customer accounts and area business strategy as a foundation for the marketing and communications plans and activities.
• Build brand awareness and position Wärtsilä Energy as an energy transition thought leader in the Americas target markets.
• Create demand for Wärtsilä Energy’s solutions by educating target customers and other key stakeholders about the technologies needed to support renewables ramp up and decarbonising the energy sector.
• Support sales by demonstrating the value of Wärtsilä solutions and services to target customer segments and accounts.
• Create and execute the yearly marketing and communications plans for the Americas regions and focus countries based on strategic business priorities and objectives including activities like:
  • Defining value propositions and key messages for customer and other stakeholder segments.
  • Driving proactive media work with local communications agencies.
  • Creating thought leadership content together with local thought leaders.
  • Coaching and supporting local thought leaders with their communication activities.
  • Producing and localising marketing and sales assets for different channels.
  • Running targeted digital marketing campaigns including organic social media and paid advertisement.
  • Organising Wärtsilä events and participating in key industry conferences.
  • Managing the communicatio