VP, Group Media Director, Investments

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Investment Team

The Investments team brings together all investment within one group to ensure a cohesive and holistic approach for our clients and our agency.  This industry-leading team takes pride in creating outsized value, always pushing boundaries, and never settling with traditional offerings. Our talent, our tenacity, and our passion for our client’s success powers everything

Position Overview

The VP Group Director Investments is a high-level client team specialist, requiring a strong leader with proven experience managing teams, juggling multiple high-level projects at one time, researching, justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. In this role you must think holistically and strategically.  Working collaboratively with all disciplines across the agency to create recommendations that deliver on client strategic goals business objectives and agency initiatives.  The VP, GMD is a team leader who manages their client leads and works with the investment leaders to train and provide reviews for their direct reports.

Responsibilities

Portfolio and Growth

• Build and strengthen client relationships.
• Provide positive leadership and help lead New Business Pitches (presenting, decks, ideation, RFPs).
• Partner with Business Leadership (Media Planning) to ensure awareness of and utilization of MAGNA partnerships to support achievement of revenue stream goals.
• Partner with MAGNA to lead strategic marketplace strategy, cost projections and identify key partners.

Position and PR

• Bring forward new ideas and opportunities to drive innovation and growth for clients.
• Lead communication with clients on marketplace and negotiation strategies.
• Develop insights and work with media partners, Mediahub channel partners and Business leads.
• Lead teams to create, evaluate and negotiate cross-platform brand extensions (beyond traditional buys).
• Develop integrated, cross-channel POV and seeks ways to extract value for clients beyond paid media.
• Serve as a media landscape expert (with a focus on video, digital, audio as applicable) internally and with clients, including creating and distributing POVs, supporting client presentations and coaching junior teams on emerging products.
• Provide excellent media marketplace, partnership, and landscape guidance.
• Partner with Business Leadership on case study development.
• Represent the agency/clients on industry panels, where appropriate.

Product and Work

• Strengthen and expand client relationships via thought leadership, responsiveness, innovation, and fulfillment of business/media goals, including cost value.
• Actively present cross channel recommendations and support Business Leadership in response to client challenges.
• Lead communications with client on marketplace, negotiation strategies and thought leadership across media channels and landscape.
• Support Business Leadership for client recommendations, plan recaps, QBRs, etc.
• Oversee partnership plan development, recommendation, and implementation, incorporating necessary and appropriate rationale and research for client buy-in.
• Responsible for ensuring the Partnerships team has clear strategy, budget, and objectives at all times media partnership targets.
• Understand digital and programmatic and educate teams and clients.
• Work in tandem with the analytics team to understand how to determine best KPI for client objectives and metrics to evaluate for best KPI return.
• Responsible for campaign optimization recommendations (works closely with campaign insights) to drive constant and regular improvement.
• Schedule internal review with Planning & Business Leadership team well in advance to review key partners/ideas.
• Provide pro-active guidance on client investments - new media opportunities, sponsorships, partnerships, data driven ideas.
• Strong relationship builder a