Senior Analyst Consumer Insights

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY:
We are embarking on an exciting journey of transformation- transforming how we think, how we do things, how we run our business, and how we impact our world. We are rewriting some of the old rules and embracing a fresh way of working as we aspire to reach our maximum potential and achieve our boldest goals.

 

This position’s role is to use high impact insights to influence and drive strategic and tactical actions to win in the marketplace. The Shopper Insights Sr. Analyst will play a critical role in the organization as the heartbeat of the shopper, ensuring that we are connecting our consumer strategy to our customers’ shoppers.  The Shopper Insights team works closely with Category Strategy, Shopper Marketing, Commercial Development and Field Sales providing thought leadership, actionable insights to support our growth strategy, and a continuous drumbeat to ensure the shopper is part of the E2E decision making process.  

 

PRIMARY RESPONSIBILITIES:

• Serve as the customer and shopper “heartbeat” by providing thought leadership to Sales and Marketing by providing a holistic view of the shopper 
• Create shopper and retailer empathy/understanding across the business by clearly articulating and embedding existing understanding and identifying actionable learning needs
• Tap people’s natural motivations to share insights with peers and increase the “portability” of insights to enable wider sharing.
• Performance will be measured on the ability to change thinking, influence business strategy and decisions.
  • (+/-30% of time) Drive initiative on insight generation from syndicated research/market data, (e.g. Point of Sales data i.e. Circana, NielsenIQ, household panel data, Kantar RetailIQ, etc) to help develop stronger understanding of key growth opportunities and what is required to win
• Help business understand what is happening in the category and marketplace (with retailers/channels), to help them prioritize where their interests lie in understanding the ‘why behind the what’.    
  • (+/- 70% of time) Drive initiative on insight generation from custom research to help drive more why understanding and evaluate strategies for winning with shopper at key retailers
• The ‘why’ is understood through the primary, custom research with qualitative and quantitative studies
• Frame, Design, Analyze and Present studies
• Help drive strategies to win at customer by gathering deeper insights on the shopper, customer frame of reference, barriers/enablers along the path to purchase   
• Develop Scalable Insights 
• Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
• Add value to knowledge sharing by connecting the dots about the shopper and retailer to show cumulative knowledge.
• Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
• Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
• Create and communicate insights-based recommendations that provide opportunities to impact the shopper decision in the store and provide value to both NUSA and the customer. 
• Identify the essential “business drivers” by finding the common ground between strategic priorities and the most asked about topics.

 

ROLE REQUIREMENTS: 

• B.A./B.S. required
• 4+ years of marketing research experience in the consumer-packaged goods industry, ideally with experience in Shopper Insights or Retail/Customer-facing role.
• Candidate must possess a stro