Director, Global Brand Marketing (Core Games)

Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need:

2K is looking for a Director, Global Brand Marketing, to join its Core Games group and lead the marketing efforts for our Cloud Chamber portfolio of projects, including the BioShock franchise. Reporting to the Vice President, Global Brand Marketing (Core Games), you will play a critical role in ushering in a new era for BioShock, leading the development of the global marketing strategy and driving the execution of global marketing plans that maximize customer acquisition, engagement, and retention.

We need a senior-level, business-oriented, and hands-on marketing leader who is always looking for new ways to grow the business, build demand for our products, and foster a passionate community of lifetime fans. This is truly a unique opportunity to help grow an iconic franchise in new and highly creative ways. 

You will need a strong ability to author, foster and grow innovative marketing ideas that bring the strategy to life and build deep player relationships resulting in player acquisition and engagement at launch and across the lifecycle. A focus on brand building, quality and an eye for detail, ability to prioritize and adapt, as well as a desire to be able to determine what is working and what isn’t and optimize accordingly are critical to ensure we meet our business targets.

 

What You’ll Do:

Global Marketing and Product Strategy:

• Starting with the insights - customer, product, competitor, cultural, regional, macro inputs, etc., develop the global marketing strategy, define customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas, and key messaging and content plans.

• Consult and partner closely with product development teams to ensure firm understanding of the game vision, that products are feature competitive and relevant, and meet relevant positioning and established reasons to believe.

• Collaborate with international marketing teams in the US, Europe and Asia in development of high impact regional marketing plans, ensuring plans are on-brand, insights driven, and locally relevant.

• Be player and channel first, building content plans that deliver the right message at the right time and in the right place, caring about conversion channels and messaging as much as the brand channels and messaging. 

• Lead definition, briefing, and development initiation, of all core global brand creative including key art and packaging, trailers and events.

• Be responsible for the marketing budget: From global production to regional allocation, maintain innate understanding of our targets and our expenses and always be optimizing.

 

Global and Insight Driven Mindset:

• Be the player expert - who they are, their needs and passions, how they buy, how we can communicate with them, to influence product development and guide the marketing strategy.

• Set and evaluate global campaign performance targets, incorporating best practices derived from analysis