TikTok Shop Admin Manager

Company Overview – Pearl West

Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium brands. As part of our growing TikTok Shop operations, we are seeking a detail-oriented and tech-savvy individual to manage all backend administrative tasks critical to maintaining high-performing TikTok Shops.

At Pearl West, We believe in building a team that takes full responsibility for outcomes, moves with urgency, and strives to outperform at every level. Our culture encourages initiative, accountability, and a commitment to high standards—empowering individuals to own their work, embrace challenges, and continuously elevate performance in a fast-moving, competitive landscape. The ideal candidate will help us execute, analyze, and refine backend systems across multiple brands while supporting shop performance and campaign success.

Role Overview

We are looking for a TikTok Shop Admin Manager to take ownership of day-to-day backend operations for multiple TikTok Shops. This role involves managing product listings, enrolling SKUs into campaigns, analyzing account performance, product pricing, ensuring compliance, and driving operational efficiency.

The ideal candidate is highly organized, proactive, and data-driven—comfortable juggling multiple platforms, deadlines, and updates in a fast-paced eCommerce environment. Experience with TikTok Shop tools and seller dashboards is a strong plus.

This is a full-time, in-office/hybrid position with direct involvement in marketing, design testing, reporting, and compliance management.

Key Responsibilities

• Manage Product Listings
  – Create, edit, and optimize product listings to ensure accuracy, compliance, discoverability, and alignment with brand standards.
• Maintain Product Pricing & Profitability
  – Monitor and adjust product pricing based on cost of goods, platform fees, and marketing performance. Track SKU-level profitability to ensure margin targets are met and flag underperforming listings for review.
• Enroll in TikTok Campaigns
  – Submit eligible SKUs into promotional campaigns, track enrollment windows, monitor discount structures, and evaluate campaign performance impact.
• Monitor Shop Health & Violations
  – Proactively track shop warnings, product takedowns, and policy violations. Resolve issues swiftly to maintain optimal account health and minimize disruption.
• Analyze Performance Metrics
  – Review key analytics including sales velocity, traffic, conversion rate, and top-performing SKUs. Identify trends, surface anomalies, and recommend optimizations.
• Track & Report Daily Numbers
  – Deliver daily reports summarizing performance across all active shops. Highlight wins, red flags, campaign outcomes, and emerging opportunities.
• Test Product Imagery & Listings
  – Collaborate with creative teams to A/B test product images and listing copy. Track impact on click-through and conversion rates to inform future iterations.
• Stay Updated on Platform Features
  – Keep current with TikTok Shop updates, seller tools, algorithm shifts, and feature rollouts. Evaluate and implement relevant changes to improve backend workflows.
• Coordinate with Marketing & Ops
  – Liaise with creators, marketers, and operations teams to ensure product listings are synchronized with inventory status, campaign schedules, and promotional goals.

Key Performance Indicators (KPIs)

• Listing Accuracy: Maintain 99%+ listing compliance and error-free submissions.
• Product Optimization: Optimize product listing images for the product catalogue 
• Violation Response Time: Address all violations within 24 hours.
• Campaign Participation