Senior MarTech and Informatics Manager

 

Together, we own our company, our future, and our shared success.

 

As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.  

 

Company : Black & Veatch Corporation  

Req Id : 107162 

Opportunity Type : Staff 

Relocation eligible : No 

Full time/Part time : Full-Time  

Project Only Hire : No 

Visa Sponsorship Available: No 

Why Black and Veatch

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. 
 

Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Opportunity

The Senior MarTech and Informatics Manager is responsible for selecting, implementing, and managing marketing technology tools and platforms, bridging the gap between marketing and IT by translating marketing strategies into technical solutions and ensuring that data integration and flow across systems is optimized for business and reporting needs. Additionally, this person will be responsible for establishing data governance processes to enable the maintenance and growth of a robust client and prospect database that yields deep insights about our clients and enables precise, dynamic segmentation. 

The Team

Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.

Key Responsibilities

• Evaluate and select new marketing technologies based on business needs and market trends.  
• Implement and integrate various marketing tools like CRM systems, social media management tools, analytics software, and marketing automation platforms.  
• Create and maintenance technology architecture documentation in partnership with D&IT 
• Train marketing teams on how to effectively use marketing technology tools.  
• Provide ongoing support to marketing teams on technical issues related to marketing technology. 
• Monitor and maintain the performance of the marketing technology stack, identifying areas for improvement and optimization. 
• Ensure data structure, integrity, collection and enrichment processes are aligned with reporting and business needs 
• Drive database management through health, hygiene, maintenance practices to aid in segmentation and persona development. 
• Execute data integrity and enrichment programs in accordance with strategies developed with stakeholders including Sr. Marketing Analyst, D&IT and Enterprise Sales.  
• Ensure that all marketing tech stack is capturing data in adherence to relevant data privacy regulations, such as GDPR, CCPA/CCPR and CAN-SPAM. 
• Monitor IP health / deliverability. 
• Stay up-to-date with the latest marketing technology trends and best practices and apply them to improve team efficiency and effectiveness. 

Decision Rights: 

• System integrations of tools within the marketing technology stack. 
• Data structure and flows in collaboration with Sr. Marketing Analyst. 
• Compliance with data privacy and security regulations. 
• Lead flow process inside marketing automation platform and Salesforce. 

Key Linkages: 

• Direct engagement with Digital Marketing/Operations team. 
• Collaboration across all functions of the Enterprise Marketing organization. 
• Regional collaboration that helps to support the planned digital marketing processes, tools and tactics outside of the US. 
• Key relationships (outside of Marketing) include D&IT and En