Global Marketing Manager (Remote, USA)

At Orbia, purpose is what draws us together and drives us every single day. Everywhere we are, we are thinking big and working smart to solve some of the toughest challenges.  

This is where your abilities can be developed. Where your ambitions can be realized. Where you can own your part in our transformation. Where you can find a diverse, global community of teammates who are making a difference with you. And where you’ll be taken care of as you take care of bringing purpose to life. 

Global Marketing Manager

Koura an Orbia business, is hiring for a Global Marketing Manager to be remote!

 

Job Summary/ Purpose

The global marketing manager will be responsible for developing marketing strategies, defining new product sales goals, conducting market research, and developing strategies to reach our target customers. They will also focus on global trends in marketing to identify innovation opportunities & sales strategies.  They are ultimately responsible for implementing the global market strategy & programs for Koura’s refrigerants business, including segmentation and implementation milestones.

 

Main Responsibilities

• Responsible for developing, managing, and implementing the global market strategy & programs for Koura’s refrigerants business, including segmentation and implementation milestones.
• Utilize the marketing playbook to define market/application/customer segments & opportunities for Koura to win.
• Develop relationships and partnerships with customer decision makers and technical staff; represent Koura as both a marketing & technical specialist.
• Collaborate with the sales team to promote innovations & better understand market needs; train front line on value proposition & provide support to implement market plans.
• Align R&I development work with market trends, unmet needs, and marketing goals.
• For all identified programs, drive Marketing Process:

1. Market Assessment,
2. Segmentation & Targeting,
3. Market Positioning, and
4. Value creation & Execution plan.  Drive via stakeholder buy-in through each milestone of the Marketing Process.

 

Knowledge/ Experience Required

• 7+ years of strategic marketing experience
• 5+ years of experience in the refrigerants industry with a deep intimate knowledge of both the business and technical aspects of the value chain, key players, application requirements and material solutions.
• A recognized leader with experience in developing new materials businesses related to refrigerants.
• Ideal candidate has both a strong technical and business background with experience in portfolio development & management.

 

Behaviors that can help you succeed at Orbia:

• Develop yourself & Others.
• Foster Collaboration & Inclusion
• Drive Results