Senior Brand Manager

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.  #IWorkForAllForGood

Job Description Summary

The Marketing organization is responsible for driving the long-term strategy for the brand, building differentiated market positioning, and developing and executing smart, bold and disruptive integrated marketing plans.  Specifically, brand management defines the brand’s pricing, packaging, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume, and market share objectives. 

 

The Senior Brand Manager leads the strategic development and execution of key business initiatives to drive sustainable growth. To do so, the Senior Brand Manager takes a significant role in defining core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans. This leader is responsible for enrolling and aligning leaders at all levels in the plans and is expected to work closely with Global Marketing, Innovation, Consumer Insights, RID, Finance, Sales and Industrial teams to optimize product lines and deliver sustainable profit growth.

 

Essential Duties and Responsibilities

• Brand Strategy Leadership: In partnership with Sr. Brand Director, develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
• Communications Leadership: partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to deliver breakthrough media & marketing activations.

• Business Management and Tracking: Leads team in continuous business performance analysis, demonstrating thorough understanding of P&L drivers. Builds and executes action plans to achieve goals. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in budget management.

• Go-To-Market Strategist: deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes.
• Program Evaluation: analyses program results and marketplace dynamics to provide on-going marketing mix recommendations.
• People Management & Leadership: supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization.
• New Product Management: identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market and proficient P&L management.

 

Qualifications and Competencies

• Minimum Bachelor’s degree required, MBA preferred

• Minimum 7 years of progressive CPG Brand Marketing experience

 

Specific Competencies Required

• Must have experience managing multiple projects at once in a fast paced, growth focused, matrixed environment.
• Must be proficient in POS and panel data analysis (Nielsen/IRI); proven experience translating data into insights, demonstrating strong storytelling, leadership, teamwork, and strategic thinking skills.
• Must have prior agency management experience including media, creative, and public relations.
• Must have experience overseeing or executing Shopper Marketing strategy and be well-versed in  omni-channel marketing tactics. Required?
• Must have previously managed a marketing budget.