Customer Data Platform (CDP) Manager - Digital Marketing

Position Summary:

Responsible for owning our Customer Data Platform (CDP), Tealium, and supporting the Customer Relationship Management (CRM) strategy via audience segmentation, data orchestration, and front-end technical development related to our martech stack. Work in conjunction with Brand, Digital, and IT to support marketing objectives by designing and implementing key audience segments and use-cases to inform our owned channel data layer.  

Primary Responsibilities:

Work with Digital, Brand, and IT teams to implement and manage data orchestration to/from various systems including CRM, CDP, and third-party platforms related to consumer engagement and digital marketing including the bi-directional flow of data between CDP and CRM platforms.  

Job Specifications:

• Prefer a Bachelor's Degree in a related field.
• Between 1-3 years of experience in CRM, CDP, or other similar fields.
• Between 3-5 years of experience in digital marketing or marketing.
• Proficiency with Tealium or similar Customer Data Platforms required.
• Proficiency with Microsoft Azure or other cloud database required.
• Proficiency with SQL, JavaScript, Python, R, or other programming language is preferred.
• Proficiency with Microsoft Power BI, Looker Studio, or other visualization tool is preferred.  

Base Pay Range: USD $116,250 - USD $155,000 (+)