Job Description Summary

The Marketing Director leads strategic marketing efforts for a portfolio of pharmaceutical products. This role is responsible for developing and executing brand strategies, ensuring successful product launches, and optimizing the performance of both on-market and new products. The Marketing Director collaborates closely with cross-functional teams to drive business growth and ensure alignment with corporate objectives.

Job Description

Key Responsibilities: 

• Strategic Brand Leadership: Develop and implement long-term marketing strategies for both existing and new products, ensuring market differentiation and strong competitive positioning.  Lead and drive cross-functional annual strategic planning process. 

• Launch Excellence: Oversee the successful launch of new products, including pre-launch preparation, go-to-market strategies, and execution across all channels. 

• Lifecycle Management: Manage the full product lifecycle, including market penetration strategies, promotional campaigns, and post-launch optimization. 

• Team Leadership: Lead and mentor the marketing team, including Marketing Managers and Assistant Product Managers, fostering a high-performance culture. 

• Cross-Functional Collaboration: Partner with sales, medical affairs, market access, and product development teams to ensure strategic alignment and execution. 

• Market Insights and Analytics: Utilize market research, competitive intelligence, and sales performance data to guide marketing strategies and adjust as necessary. 

• Budget and Resource Management: Oversee the marketing budget and resource allocation to maximize return on investment (ROI). 

• Forecasting: Oversees creation of product forecasts for new product launches and works cross-functionally to meet market demands. 

• Stakeholder Management: Present marketing strategies and performance updates to senior leadership and key stakeholders. 

• Compliance: Ensure all marketing initiatives are compliant with regulatory standards and company policies. 

• Leads the relevant segments of the LTS annual process creating the strategy linked directly to customer insights, market data, voice of customer research that drives the strategic direction of the portfolio. 

Key Capabilities: 

• Technical and clinical marketing and ability to translate clinical unmet need into strategy 

• Incorporate of advocacy and engagement strategy into marketing plans 

• Ability to manage competing priorities for a complex team 

• ROMS and ROI for marketing 

 

Qualifications: 

• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or a related field; MBA preferred. 

• 10+ years of pharmaceutical marketing experience, including product launch and brand management. 

• Proven leadership experience in managing teams and cross-functional collaboration. Strong strategic thinking, financial acumen, and excellent communication skills. 

• Ability to manage complex projects with multiple stakeholders in a fast-paced environment. 

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Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an