Marketing Manager, Executive Education and Executive Doctorate Program

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The Marketing Manager is responsible for planning, developing, implementing, and managing the marketing strategy and execution for the University of Miami’s Miami Herbert Business School Executive Education portfolio (which includes custom programs for corporate clients and select tailored open enrollment including creation of joint program with Instituto de Estudios Superiores de la Empresa (IESE) business school and Executive Doctorate Program. This role involves collaborating with internal stakeholders to craft data-driven, high-impact campaigns that build awareness, drive enrollment, and establish the University's position as a leader in executive education.

Primary Duties and Responsibilities:                                          

Executive Education

Strategic Marketing & Campaign Development

• Develop, implement, and manage the Program Marketing function for Executive Education, ensuring efficiency and consistency across marketing initiatives.

• Collaborate with departmental leadership and program staff to create go-to-market strategies and roadmaps for a variety of programs.

• Lead the development of positioning, messaging, and launch strategies for new and existing Executive Education offerings, ensuring alignment across all channels.

Market Research & Strategy

• Conduct market research to identify trends, audience preferences, and opportunities for differentiation in the competitive landscape.

• Use insights to shape marketing strategies that emphasize the value of Executive Education offerings.

Marketing Planning & Execution

• Develop and execute marketing plans to promote awareness and enrollment in Executive Education programs, ensuring alignment with institutional goals.

• Oversee campaigns across platforms, including digital, email, and social media, to attract diverse prospective participants.

Collaboration & Stakeholder Engagement

• Partner with stakeholders to identify and showcase compelling stories, testimonials, and program outcomes.

• Work collaboratively with internal teams to align marketing efforts with program objectives and priorities.

Budget Management & KPI Monitoring

• Recommend and allocate advertising budgets for Executive Education programs to optimize ROI.

• Monitor KPIs such as revenue growth, engagement metrics, and campaign performance, using data to refine strategies.

Content Development & Campaign Leadership

• Develop professional and engaging messaging and visual content that highlights program value, outcomes, and differentiators.

• Coordinate multimedia campaigns that include faculty insights, participant testimonials, and program highlights.

Executive Doctorate in Business Administration (EDBA)

Strategic Marketing & Campaign Development

• Create and execute marketing strategies to elevate the EDBA program’s reputation and appeal.

• Collaborate with Faculty leads, Recruitment, and Program Management to establish the program’s unique positioning and launch plans.

Market Research & Strategy

• Conduct research to understand potential participants' needs and preferences and identify opportunities for differentiation.

• Use insights to inform high-impact messaging and marketing strategies.

Marketing Planning & Execution

• Develop and implement marketing plans to increase visibility and enrollment in the EDBA program.

• Execute campaigns across multiple channels to engage prospective participants effectively.

Collaboration & Stakeholder Engagement

• Collaborate with faculty, alumni, and current participants to showcase the program’s impact and unique value.

• Work with communications and PR teams to promote the program through media and industry channels.