Director Content & Communications Strategy, D/Cipher

Job Title

Director Content & Communications Strategy, D/Cipher

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

D/Cipher is seeking a strategic storyteller and communications leader who can transform complex AdTech and digital media concepts into compelling narratives that drive awareness, credibility, and business growth.

This role, Director, Content & Communications Strategy, sits at the intersection of content, communications, brand, and demand generation, shaping how D/Cipher is represented across the marketplace. You will lead executive thought leadership strategy, industry communications, award submissions, social strategy, and integrated marketing initiatives to strengthen brand presence and position the company as a category leader.

The ideal candidate combines strategic thinking with hands-on execution, thrives in fast-paced environments, and has deep experience within the AdTech, digital media, or agency ecosystem. This role reports to the SVP, Marketing & Communications, D/Cipher.

Success in the role includes:

• Helping establish a differentiated and credible market presence that strengthens D/Cipher's reputation and visibility.

• Increased recognition of company executives as respected industry voices.

• Consistent, high-quality messaging across all channels and stakeholder touchpoints.

• Strong collaboration across marketing, sales, and product teams that drives measurable business outcomes.

• Expanded visibility through industry events, media opportunities, awards, and strategic partnerships.

Hybrid 3x a week- (New York) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The D/Cipher Team:

D/Cipher is People Inc.’s in-house media intelligence platform and activation team, fueled by the rich user engagement data from the nation’s largest publisher.  D/Cipher allows advertisers to reach active intenders, regardless of demographic profile—both on People Inc. 's owned-and-operated (O&O) sites and across a highly vetted collection of premium sites. The D/Cipher Team is focused on the expansion and execution of D/Cipher off-property.

The Marketing and Communications Team supports both the D/Cipher and People Inc. Sales Team needs for D/Cipher, including but not limited to: Branding, Market Positioning and Strategy, GPs,  Sales and Product Materials, Client RFI/RFP Responses, Internal Messaging, Thought Leadership, PR (Sponsorships, Events, Awards, Press), Collateral, Team Events, Paid Media Opportunities, Promotion as well as Research Tools and Insights. 

About the Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results

35% Content, Brand & Market Visibility

• Own the development of high-impact content across channels, including thought leadership, executive communications, sales narratives, award submissions, email newsletter and brand messaging.

• Lead social media strategy and execution, with a primary focus on LinkedIn and executive visibility.

• Identify and secure opportunities to increase brand awareness through industry events, publications, partnerships, and awards programs.

• Ensure consistency of messaging and storytelling across all external communications.

35% Integrated Marketing & Cross-Functional Leadership

• Lead communications initiatives across paid, earned, and owned channels to maximize reach, engagement, and business impact.

• Partner closely with Product Marketing, Sales, Brand, and Creative teams to align messaging, support go-to-market efforts, and accelerate pipeline growth.

• Help establish communication priorities, editorial calendars, and campaign alignment across the organization.

• Measure and optimize performance using communications and marketing metrics.

30% Strategic Communications & Thought Leadership

• Develop and execute an integrated communications and thought-leadership strategy to strengthen D/Cipher's market position and brand authority.