Director, Portfolio Marketing

Location: Canton MA or Toronto Canada (Hybrid)

In this position, you’ll be based in the Canton MA or Toronto Canada office for a minimum of three days a week, with the flexibility to work from home for some of your working week. In Toronto, the standard work week is 37.5 hours, typically Monday to Friday between 9:00 am to 5:00 pm. In this role additional hours may be required to fulfil leadership responsibilities. Find out more about our flexible work culture at computershare.com/flex.

We give you a world of potential 

Are you ready to make a significant impact? As the Director of Portfolio Marketing, you are responsible for translating business plans and initiatives into marketing needs across multiple key North American Issuer/Transfer Agency business solutions and segments (that could include but is not limited to: future clients (switch wins), law firms/IPO segment, corporate actions, unclaimed property/asset reunification, AGM (annual general meeting) services, alternative investment solutions, capital markets solutions, tokenization solutions, and other potential new solutions).

The role will also support the strategic and tactical marketing plans and go-to-market strategies for solutions extensions, enhancements, new technology or data innovation or experiences (client, shareholder, advisor, etc.), partnerships, acquisition integration, and/or other emerging or adjacent solutions that provide value added solutions for  clients, future clients, advisors or other stakeholders and further differentiate Computershare in the market. 

The Portfolio Marketing Director will own the strategy, development and execution of the various business segment/solutions/ emerging solutions marketing plans and go-to-market strategies, in partnership with key business leaders and stakeholders, and will be responsible for creating differentiated value propositions, market-focused messaging, marketing, sales enablement and engagement programs, go-to-market programming, and cross-channel marketing programs to drive competitive differentiation, establish and nurture relationships with future clients, law firms and advisors,  and other target audiences, and to deepen relationships/provide cross-sell opportunities to current clients, and/or enhance client/shareholder/advisor experiences. 

    
Join us and be at the forefront of delivering innovative, market-focused solutions that strengthen client relationships and propel our business forward. 

A role you will love 

Responsibilities of the Director, Portfolio Marketing role include building the marketing strategy and execution plans for these solutions/segments, aligned with business stakeholder objectives, developing strong value propositions, messaging and marketing programs based on a solid understanding of the solutions portfolio and target audience segment needs.  The marketing mix will include the creation of sales enablement tools (collateral, videos, communications, and other), developing impactful content and topic ideas to fuel thought leadership and touch points, and building integrated cross-channel marketing campaigns (digital, social, search, events, PR) – working in close coordination to direct and influence marketing centers of excellence including content, delivery and campaign marketing teams.  

In addition, the Marketing Director will evaluate event and speaking opportunities to showcase our subject matter experts, launch and promote new solutions, and drive awareness and engagement and oversee the planning and execution of events in conjunction with our Global Events team. He/she will manage all Marketing execution and budget to deliver best-in-class marketing practices and demonstrate return on investment.

The Marketing Director will function as the primary point of contact for key business stakeholders as a conduit to the marketing organization, synthesizing and translating business objectives into a relevant and balanced marketing mix. The role requires a deep understanding of the relevant target audiences, personas, segments/sub-segments, the buyer journey, and the competitive and industry landscape, and financial services solutions in order to create impactful B2B marketing programs that drive business results. 

Some of your key responsibilities will include:   

• Develop marketing strategy and plans for business solution/segment (existing, new, emerging) that generate awareness, engagement, business growth, retention 
• Translate business strategies and priorities into marketing plans and execution 
• Lead the development of go-to-market programs for a range of Transfer Agency segments/solutions/adjacent and new innovation (e.g., existing and new solutions and capabilities); develop collateral, sales enablement