Associate Director, Campaign Insights

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Associate Director is responsible for orchestrating efficient delivery of high-quality analytic services to a medium-sized book of business and facilitating the professional growth and development of his/her team. The position will exhibit a deeper understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media.

Responsibilities

• Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization.
• Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs).
• Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings.
• Assume ultimate responsibility for the quality of team’s analytic deliverables, including pertinent insights and actionable recommendations. Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed.
• Develop content for client contracts detailing analytic workstreams and required resources.
• Responsible for at least 3 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels.
• Begin to play a supporting role in new business development – collaborate with teams to assess prospective clients’ needs and help craft pitch materials

Required Skills & Experience

• Significant media analytics experience and deep knowledge of the media ecosystem.
• Familiarity with MS Office; including PowerPoint, Word, and Excel.
• Experience with ad-serving platforms such as Google Campaign Manager and Sizmek; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3.
• Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase.
• A/B and multivariate test design.
• Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions.
• Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work.
• Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts.
• Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients.
• Mediahub does not require candidates to have a college degree.

Desired Skills & Experience

• Preferably 6 years of experience in a professional services or corporate environment, preferably an agency
• Advanced degree typically in a quantitative discipline desired
• Familiarity with media mix modeling and other forms of regression-based ROI
• Ability to represent the company through industry speaking engagements and publications desi