Senior Web Product Manager, CRO

Who we are: 

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. Motive combines IoT hardware with AI-powered applications to connect and automate physical operations. Motive is one of the fastest-growing software companies in the world, serving more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery.

Motive is built on four foundational attributes; Own It, Less but Better, Build Trust, and Unlock Potential. This has taken our company to great heights, including being recognized by Fortune for Best Workplaces, Forbes Best Startup Employers, and Comparably for our Best Global Culture, Sales Team, Leadership Team, Career Growth, and CEO for Diversity. We’re proud to receive an employee net promoter score of 63 (according to Comparably) which places Motive in the top 5% of companies with 4,000 employees or more. 

Today, our team is made up of more than 4,000 employees, located across the world, providing support to a wide range of customers. While most of our employees are remote, many have the opportunity to work on-site at any of our 8 global office locations. Visit our careers website to learn more about opportunities at Motive. 

About the Role:

At Motive, the growth marketing team is responsible for maximizing growth and new customer acquisition across all that we do. The responsibilities of the team span the entire customer journey - from the first touchpoint to upsell and retention. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment. A key part of our growth team is our web experience group. This team is dedicated to maximizing brand and demand on one of our most important digital channels: our website. 

As a Senior Web Product Manager, you’ll play a key role in building the vision and experimentation roadmap for our web marketing program. You’ll drive the voice of customer research and partner with cross functional teams to develop a data-backed approach to improving the overall user journey and customer experience with a lens on driving impactful business results. 

This role is remote and based in the US.

What You'll Do:

• Lead the web strategy, including the development of landing page experiences, conversion rate optimization (CRO), testing and experimentation, and UX enhancements that drive acquisition, conversion, and retention.
• Develop the CRO roadmap and build up processes and best practices to maintain a high performing program.
• Analyze and monitor website performance and user behavior to generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.
• Conduct user research to ensure the voice of the customer is a key part of the CRO program.
• Effective collaboration with Marketing, Engineering, Creative, and Product teams to bring testing and web strategies to life.

What We're Looking For:

• 5+ years of website management, strategy and CRO experience
• 3+ years of B2B web experience preferred
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS, A/B testing tools, site analytics and other business intelligence tools.
• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
• Demonstrated understanding of SEO fundamentals
• Creative thinker with a keen eye for quality content, a sharp ear for quality communication, and an inquiring mind that is motivated by new approaches.
• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
• An owner mentality: You take pride in your work and view what you do as a part-owner and builder of the growth we are working towards.