Director of Sales - HELOC

Overview

About GreenSky:

GreenSky LLC, headquartered in Atlanta, is a leading technology company Powering Commerce at the Point of Sale® for a growing ecosystem of merchants, consumers, and banks. GreenSky’s highly scalable, proprietary and patented technology platform enables merchants to offer frictionless promotional payment options to consumers, driving increased sales volume and accelerated cash flow. The GreenSky® Program is operated on behalf of, and financing is offered and made by, federally insured, federal or state chartered financial institutions, which leverage GreenSky’s technology to offer and make loans to primarily super-rime and prime consumers nationwide. Since GreenSky’s inception, nearly 6 million consumers have financed more than $60 billion of commerce using GreenSky’s real time “apply and buy” technology.

 

Position: Director of Sales. HELOC

 

Location: Remote (must be near a major travel hub) 

 

Travel Required: 50% travel for face-to-face time with prospects, industry events, and job-site walkthroughs. Overnight travel as needed.

 

Overview:

GreenSky is seeking a Director of Sales – HELOC to drive new client acquisition for GreenSky's HELOC financing solution within the high-job-size Home Improvement vertical. This is a field-based, outside sales role focused on securing contracts with merchants running large-scope, high-ticket projects, including Design-Build firms, pool builders, ADU (accessory dwelling unit) builders, and shed/outdoor structure manufacturers, where project sizes regularly exceed what point-of-sale unsecured financing alone can support. While new client acquisition is the primary mandate, the Director will also activate HELOC across GreenSky’s existing high-job-size merchant base, where large-project flows make current merchants, natural adopters.

 

This is an individual contributor, quota-carrying role, with a defined trajectory toward team leadership. As the HELOC book of business and territory grows, top performers in this seat will be considered to lead a team of several sellers, taking on coaching and pipeline oversight responsibilities in addition to their own book.

Duties & Responsibilities

We are looking for an individual who has high energy, a will to win, and a tenacious work ethic to succeed. This is a territory-based, acquisition-focused position targeting high-job-size home improvement merchants, with unlimited opportunity given the right amount of focus, hard work, and determination. This individual will also be responsible for nurturing and growing the business following the sale, and for training merchant sales teams to introduce HELOC financing and invite customers into the application experience on high-price-point projects. The Director will partner closely with GreenSky’s licensed Mortgage Loan Originator (MLO) team, which handles all consumer-facing loan discussions; this role operates within program compliance guardrails and does not present loan terms or take applications.

Required Skills/Qualifications

• 5+ years of B2B outside sales experience; preferably within financing, payments, HELOC/home equity lending, or high-job-size Home Improvement (Design-Build, Pools, ADUs, Sheds/outdoor structures).
• Demonstrated success selling to owners/decision-makers of high-average-ticket contractors and builders, where project sizes routinely exceed standard unsecured financing limits.
• Experience leading web-based and in-person client presentations, meetings, and training sessions.
• Proven track record of:
• New Business Development: Identifies and pursues new opportunities to expand the customer base.
• Managing a healthy pipeline of qualified prospects and overseeing the full sales cycle, from initial engagement through closing, to ensure consistent revenue growth.
• Leveraging strong command skills to facilitate training sessions for groups of sales professionals, demonstrating how to introduce financing availability and invite customers into the application experience to increase average ticket and close rate.
• Building and maintaining strategic relationships at industry events (e.g., design-build, pool, and outdoor living trade shows) to generate net-new business opportunities and expand market presence.
• Working knowledge of HELOC and home equity lending fundamentals (underwriting basics, appraisal/valuation triggers, funding timelines) sufficient to credibly sell against project-size objections.
• Experience with Salesforce as well as Zoom, Microsoft Teams, or similar online web-conference software.

 

Preferred Skills:

• BA/BS degree preferred

Our compensation structure is designed to reflect the co