Channel Marketing Operations Senior Manager

<p><b><strong>About The Channel Company</strong></b></p><p><span>The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.</span></p><p><br/></p><p><span>Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.</span></p><p><br/></p><p><i><em>The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.</em></i></p><p><b><strong>About the role</strong></b></p><p><span>The</span><span> </span><b><strong>Channel Marketing Operations Senior Manager</strong></b><span> </span><span>is responsible for</span><span> </span><span>leading and scaling marketing operations frameworks, driving strategic optimization of processes, and ensuring seamless execution of</span><span> </span><span>regional and</span><span> </span><span>global channel marketing initiatives.</span></p><p><span>This role</span><span> </span><span>operates</span><span> </span><span>with</span><span> </span><b><strong>full autonomy and strategic ownership</strong></b><span>, focusing on:</span></p><ul><li><span>Transforming operational workflows into scalable, high-impact systems</span></li></ul><ul><li><span>Embedding innovation (including AI and automation) into marketing processes</span></li></ul><ul><li><span>Driving alignment across global stakeholders, internal teams, and external partners</span></li></ul><p><span>The role combines</span><span> </span><b><strong>hands-on execution with strategic leadership</strong></b><span>, requiring the ability to translate complex business needs into structured, efficient, and measurable operational models</span></p><p><br/></p><p><b><strong>Day to day responsibilities</strong></b></p><p><b><strong>1) Strategic Operations Leadership</strong></b></p><ul><li><span>Own and continuously evolve global channel marketing operations frameworks</span></li></ul><ul><li><span>Identify</span><span> </span><span>opportunities to scale, standardize, and automate processes across regions</span></li></ul><ul><li><span>Introduce</span><span> </span><span>innovative approaches (e.g., AI, workflow automation) to improve efficiency and output quality </span></li></ul><p><b><strong>2) Cross-Functional Alignment &amp; Stakeholder Management</strong></b></p><ul><li><span>Build and</span><span> </span><span>maintain</span><span> </span><span>strong relationships with program sponsors, Partner Marketing teams, and key stakeholders</span></li></ul><ul><li><span>Act as</span><span> </span><span>a central point</span><span> </span><span>of operational alignment across internal teams and third-party agencies</span></li></ul><ul><li><span>Translate strategic</span><span> </span><span>objectives</span><span> </span><span>into actionable workflows and execution plans</span></li></ul><p><b><strong>3) Process Optimization &amp; Governance</strong></b></p><ul><li><span>Lead the design, documentation, and governance of marketing processes and workflows</span></li></ul><ul><li><span>Ensure all documentation</span><span> </span><span>remains</span><span> </span><span>up to date, relevant, and scalable</span></li></ul><ul><li><span>Proactively</span><span> </span><span>identify</span><span> </span><span>inefficiencies and implement improvements across programs </span></li></ul><p><b><strong>4) Program &amp; Campaign Operations</strong></b></p><ul><li><span>Oversee and</span><span> </span><span>optimize</span><span> </span><span>execution of Partner Marketing Campaign (PMC) processes</span></li></ul><ul><li><span>Monitor campaign performance and</span><span> </span><span>utilization, providing insights and recommendations</span></li></ul><ul><li><span>Ensure consistent delivery standards across all channel marketing initiatives</span></li></ul><p><b><strong>5) Agency &amp; Vendor Management</strong></b></p><ul><li><span>Own relationships with localization, demand gen, content</span><span> </span><span>creation</span><span> </span><span>and</span><span> </span><span>other relevant</span><span> </span><span>third-party agencies</span></li></ul><ul><li><span>Optimize</span><span> </span><span>localization,</span><span> </span><span>approvals</span><span> </span><span>and other</span><span> </span><span>workflows to improve speed, quality, an