Director, GM, Brand Advertising

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About Brand Advertising at eBay

Brand Advertising at eBay helps sellers and brands tell their stories, reach new audiences, and build lasting relationships with customers across our marketplace and beyond. We offer a growing suite of upper- and mid-funnel solutions, including onsite display, video, sponsorships, and offsite media, all designed to showcase brands in contextually relevant, high-intent environments. The Brand Advertising group works closely with eBay Ads, Focus Categories, and core Marketplace teams. They build new demand and amplify key initiatives. They also develop differentiated brand experiences that deepen trust and engagement on the platform.

About the Role

We are seeking a Director, GM of Brand Advertising to lead the strategy, commercial model, and go-to-market for eBay’s brand advertising business. This role reports to the Head of Advertising within the Services Business Unit and will own the vision and roadmap for how brands show up across eBay, driving both long-term brand value for our partners and sustainable revenue growth for eBay.

This role sits at the intersection of advertising strategy, partnerships, product, and P and L ownership. You will define the brand advertising strategy, shape product and packaging, lead key commercial and partner initiatives, and collaborate closely with Sales, Product, Engineering, Analytics, Finance, Legal, and category teams. You will also work in close partnership with Focus Categories and other Services lines of business to create integrated commercial offerings that connect brand investments with full-funnel outcomes on eBay.

The ideal candidate is an experienced advertising and commercial leader who can move seamlessly from long-term strategy to in-market execution, navigate complex stakeholder environments, and has a track record of building and scaling brand or media businesses.

What you will accomplish

Brand advertising strategy and roadmap: Define the multi-year strategy for eBay’s brand advertising business, aligned with eBay’s broader Ads, Services, and Focus Categories priorities. Segment and prioritize brand advertising opportunities and formats (for example display, video, sponsorships, branded content, and offsite media) based on customer needs, advertiser objectives, economics, and strategic fit. Develop clear theses on where to innovate in product, where to deepen partnerships, and how to differentiate eBay’s brand advertising offering in the market. Translate strategy into a focused roadmap of initiatives with clear objectives, financial impact, and timelines.

Go-to-market, product, and ecosystem development: Shape and refine brand advertising products, packages, and solutions that meet the needs of brands, agencies, and sellers across different verticals and maturity levels. Partner with Ads Product and Engineering to define requirements for new formats, targeting capabilities, measurement, and buying workflows that support brand outcomes. Collaborate with Sales and account teams to build compelling narratives, sales materials, and standard methodologies that help customers understand and adopt eBay’s brand solutions. Develop external partnerships where relevant (for example data, measurement, creative, or media partners) to enhance the value and performance of eBay’s brand advertising ecosystem.

Revenue ownership and performance management: Own the commercial performance of the brand advertising portfolio, including revenue, yield, advertiser retention, and campaign effectiveness. Define, track, and report on key performance indicators across formats, customers, verticals, and markets; identify drivers of performance and prioritize actions based on impact. Optimize economics over time through pricing, packaging, inventory and yield management, balancing advertiser value, customer experience, and eBay’s financial objectives. Lead regular business reviews with internal leadership and key partners, surfacing insights, opportunities, and risks with clear recommendations and follow-through.

Cross-functional leadership and integration: Partner with cate