Commercial Operations Program Manager

Two Chairs is building a new kind of mental health system based on the idea that the status quo isn’t good enough. Industry-best clinician experiences, better client outcomes, groundbreaking innovation, and access to the highest quality care are how we’ll raise the bar for the entire industry. With that, we're excited and honored to have been recognized as a 2025 Great Place to Work and 2025 Fortune’s Best Workplaces in Healthcare.

One of our company values is "Embrace Differences" and diversity, equity, inclusion, and belonging are the principles guiding how we build our business and teams. We encourage interested candidates from all backgrounds to apply even if they don't think they meet some expectations of the role.

About the Role

The Commercial Operations Program Manager will own and evolve Two Chairs’ commercial operating foundation across systems, data, and go-to-market workflows. This role is responsible for translating commercial strategy into scalable execution by designing, administering, and continuously improving the tools, processes, and measurements that power payer, provider, and member growth.

Partnering closely with Sales, Marketing, Clinical Operations, and Analytics, this role ensures that go-to-market motions are operationally sound, measurable end-to-end, and aligned with clinical capacity and business priorities. The Senior Manager, Commercial Operations serves as a connective tissue across teams, bringing clarity to complex GTM questions through data, automation, and thoughtful systems design.

While Salesforce, HubSpot, and outbound tooling are core to the role, the broader mandate is to build a durable, flexible commercial operating model that enables faster experimentation, clearer accountability, and more predictable growth as Two Chairs scales.

As part of this investment, Two Chairs is engaging a senior commercial operations consultant to support near-term priorities while we conduct a thoughtful search for a long-term leader in this role.

Core Areas of Responsibility

Commercial Systems Ownership

• Serve as primary administrator for Salesforce (Sales Cloud), including objects, fields, flows, validation rules, governance, and role hierarchies
• Administer and optimize HubSpot for marketing automation, lifecycle management, and nurture programs
• Own administration of sales outbound tooling
• Establish and maintain data hygiene standards, naming conventions, tagging, and documentation
  
  

Systems Integration & Data Architecture

• Own the integration layer between Salesforce, HubSpot, sales outreach tools, and web analytics
• Unify systems and data models to support payer, provider, and member GTM workflows
• Ensure accurate, reliable data flow between marketing, sales, and downstream operational systems
  
  

Funnel Definition, Measurement & Reporting

• Define and maintain MQL → SQL → pipeline → member start mappings
• Build and maintain MQL definitions and scoring models aligned to GTM strategy
• Develop dashboards for:
• Payer GTM performance
• Provider referral funnel
• Event and campaign ROI
• Partner with stakeholders to ensure reporting answers real business questions and drives action
  
  

Website & Go-to-Market Operations

• Own website operations and CMS updates (Webflow) to support faster, controlled GTM launches
• Enable test-launch-measure cycles for content, landing pages, and conversion paths
• Ensure web analytics and attribution integrate cleanly into Salesforce and HubSpot reporting
  
  

Cross-Functional Partnership

• Partner with Sales, Marketing, and Clinical Operations to align funnel mechanics with clinical capacity and care delivery realities
• Translate GTM questions into systems, automation, and reporting solutions
• Support enablement and change management as new workflows and tools are rolled out
  
  

Impact & Success Indicators

Where you’ll make an immediate impact:

• Salesforce, HubSpot, and outbound tools are cleanly administered, governed, and documented
• Stable, trusted integrations across SFDC, HubSpot, outbound tools, and web analytics
• Clear, shared definitions for MQLs, SQLs, pipeline stages, and member starts