DIRECTOR OF BRAND MANAGEMENT (REMOTE/USA) - GDM

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$90,000 - $110,000/annually

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

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About Gray Digital Media (GDM):

Gray Digital Media is a digital agency that helps businesses connect, grow, and thrive in an ever-changing digital world. We bring together brand strategy, digital marketing, and creative content to deliver results that matter — and we’re equally committed to building and protecting the strength of our own brand.

Job Summary/Description:  

Gray Digital Media is seeking a Director of Brand Management to join our leadership team and drive brand strategy, sales enablement, and consistency across all touchpoints. This role oversees start-to-finish rollout execution, the GDM Playbook and resources, the agency’s website, collateral, social media, and press presence. The ideal candidate is a strategic leader who can balance big-picture vision with hands-on execution to strengthen and grow the Gray Digital Media brand.

As Gray Digital Media continues to grow, we’re looking for a Director of Brand Management to champion our brand and elevate it across every channel. This position will be at the center of how GDM builds visibility, credibility, and growth, while shaping how we show up in the market.

As part of the leadership team, the Director will ensure our story, identity, and voice are powerful, consistent, and aligned with business goals. From strategy through rollout, they will oversee key initiatives including the GDM Playbook and Resources, website, marketing collateral, social media channels, and press/communications presence — building a brand that is strong, unified, and impossible to ignore.

Duties and responsibilities include, but are not limited to:

Brand Strategy & Rollout
• Lead start-to-finish brand and campaign rollout execution for major initiatives.
• Own and evolve the GDM Playbook and Resources, ensuring clarity, consistency, and scalability.
• Translate business priorities into actionable brand and marketing strategies that support growth and sales.

Agency Brand Leadership
• Oversee Gray Digital Media’s website, brand collateral, social media channels, and press releases.
• Ensure all internal and external communications reflect a cohesive, compelling, and professional brand identity.

Leadership & Collaboration
• Serve on the Gray Digital Media leadership team, helping to shape business direction through brand leadership.
• Provide clear direction and oversight for brand initiatives, ensuring alignment across marketing, creative, and sales enablement functions.

Innovation & Thought Leadership
• Stay ahead of digital, cultural, and market trends to keep the GDM brand fresh and relevant.
• Identify and implement new opportunities, tools, and approaches that strengthen the